Jorge Luis Villarreal Ramos is the Director General of FENORESTE, a position he has held for over a decade. He is a graduate of Tecnológico de Monterrey and focuses on supporting cooperatives through training, legal advice, and fund management. He also contributes to the sector through his committee roles at FOCOOP.
He has stated that responsibility, commitment, and honesty are the essential values for being part of FENORESTE.