Jorge Martínez Herrera

Inquirer
DISC Type : dc

Gerente Canal Móvil at Tuya S.A Compañía de Financiamiento Comercial

Colombia

Overview

Jorge Martínez Herrera is an experienced Commercial Director specializing in commercial and marketing management across distributor, wholesale, and modern channels. He excels at market expansion and team leadership, holding a Business Administration degree from Universidad Javeriana and a specialization in Marketing Management.

He is an entrepreneur with a passion for animals, having founded and managed his own pet-focused retail business. His interests include continuous learning and leveraging new technologies, and he actively supports the growth and innovation of national companies.

Unique fact: Jorge conceptualized, designed, and launched his own entrepreneurial venture in the pet retail sector.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Commercial Leadership
His career is defined by leading high-performance commercial teams to achieve sales targets and ensure business unit profitability across various companies.
Channel Management
He has extensive experience managing diverse sales channels, including mobile, distributor, and wholesale, to drive growth and market share.
Market Expansion
A core part of his professional summary highlights his ability to open and expand markets, increase product portfolios, and achieve sustainable growth.

Media Appearances

Jorge has no verified media appearances

Work History

12-2021
Gerente Canal Móvil at Tuya S.A Compañía de Financiamiento Comercial
7-2020 - 12-2021
Gerente comercial at JOVIYA SAS
3-2019 - 3-2020
Director Comercial at COASMEDAS Cooperativa de Ahorro y Crédito
6-2018 - 12-2018
Emprendedor at JOVIYA SAS
2-2018 - 5-2018
Consultor comercial at BUSINESS DEVELOPMENT AND OPERATIONES

Education

1987 - 1991
Administrador de Empresas from Universidad Javeriana
1996 - 1997
Especialista en Gerencia de Mercadeo from Universidad de La Salle

More Information

Social Presence :

Prographics :

Exp : N/A Location : Colombia Job Level : N/A Designation : Gerente Canal Móvil at Tuya S.A Compañía de Financiamiento Comercial
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jorge

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jorge take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jorge

Personality Compatibility


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