José Antonio Guinea

Sharpshooter
DISC Type : CD

Regional Sales Manager, Latin America at Inspiration Healthcare

Mexico

Overview

José Antonio is a senior MedTech commercial leader with over 25 years of experience driving profitable growth across Latin America. A graduate of Tecnológico de Monterrey, he specializes in P&L ownership, market access, and GTM strategy. Colleagues describe him as a resilient, diligent, and highly competent leader.

His professional life is deeply intertwined with his personal passion for mechanical ventilation, a field he describes as his true vocation since he was just 16 years old. This long-standing dedication fuels his work and expertise in critical care technologies.

Unique fact: His career in the complex world of mechanical ventilation started when he was only 16 years old.

Personality Overview

ROI Driven

Rigorous & Demanding

Precise But Practical

They respond better to strong and respectful interactions.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Mechanical Ventilation
Considers it his "true vocation" since age 16 and frequently posts about its clinical importance and technical nuances, positioning it as more than just equipment.
LATAM Market Access
Has an extensive career building and scaling MedTech businesses across LATAM, focusing on public sector contracting, distributor excellence, and navigating regulatory pathways.
Effective Team Leadership
Praised for his ability to build, mentor, and lead high-performing teams from scratch, fostering growth and achieving significant results in challenging markets.

Media Appearances

José has no verified media appearances

Work History

1-2026
Regional Sales Manager, Latin America at Inspiration Healthcare
1-2026
Business Manager, Latin America at Inspiration Healthcare
3-2025
Strategic International Commercial Advisor at Independent
9-2020 - 2-2025
LATIN AMERICA DIRECTOR — Commercial, Marketing, Regulatory, Service & Operations (P&L) at Aerogen
1-2018 - 8-2020
LATIN AMERICA DIRECTOR — Commercial, Marketing & Service (P&L) at Nihon Kohden

Education

Bachelor of Science - BS from Tecnológico de Monterrey
Industrial Processes Supervision and Automation from Ecole Superieure d’Ingenieurs de Poitiers (ESIP)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico Job Level : Middle Designation : Regional Sales Manager, Latin America at Inspiration Healthcare
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Insights For Selling To José Antonio

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Antonio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from José Antonio

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will José Antonio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can José Antonio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And José Antonio

Personality Compatibility


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