José Antonio Guinea in

José Antonio Guinea

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Regional Sales Manager, Latin America at Inspiration Healthcare
📍 Mexico

José Antonio is a senior MedTech commercial leader with over 25 years of experience driving profitable growth across Latin America. A graduate of Tecnológico de Monterrey, he specializes in P&L ownership, market access, and GTM strategy. Colleagues describe him as a resilient, diligent, and highly competent leader.

His professional life is deeply intertwined with his personal passion for mechanical ventilation, a field he describes as his true vocation since he was just 16 years old. This long-standing dedication fuels his work and expertise in critical care technologies.

Unique fact: His career in the complex world of mechanical ventilation started when he was only 16 years old.

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Experience
15 Years
Current Role
Regional Sales Manager, Latin America
Job Level
Middle
Location
Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics José cares about

Mechanical Ventilation
Considers it his "true vocation" since age 16 and frequently posts about its clinical importance and technical nuances, positioning it as more than just equipment.
LATAM Market Access
Has an extensive career building and scaling MedTech businesses across LATAM, focusing on public sector contracting, distributor excellence, and navigating regulatory pathways.
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Career

Work history

1-2026
Regional Sales Manager, Latin America
Inspiration Healthcare
1-2026
Business Manager, Latin America
Inspiration Healthcare
3-2025
Strategic International Commercial Advisor
Independent
9-2020 - 2-2025
LATIN AMERICA DIRECTOR — Commercial, Marketing, Regulatory, Service & Operations (P&L)
Aerogen
1-2018 - 8-2020
LATIN AMERICA DIRECTOR — Commercial, Marketing & Service (P&L)
Nihon Kohden
In the press

Media appearances

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Education
Bachelor of Science - BS
Tecnológico de Monterrey
Industrial Processes Supervision and Automation
Ecole Superieure d’Ingenieurs de Poitiers (ESIP)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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