José Carlos Sarmiento in

José Carlos Sarmiento

Evaluator · DISC type DCS
Managing Partner at Vertikal Sports Capital
📍 Austin, Texas, United States

José Carlos Sarmiento is a global sports entrepreneur and CEO of Vertikal X, a platform connecting endurance athletes with brands. With an MBA from INCAE Business School, he leverages over 14 years of corporate finance and M&A experience to innovate at the intersection of sports and technology. Colleagues describe him as a proactive leader with a quick mind and global vision.

Outside of his ventures, José Carlos is an elite endurance athlete who has competed in over 28 ultra-endurance races and represented Guatemala on the world stage. He channels his experiences into his book, "The Real Ultraman, " and uses sports as a tool to overcome personal challenges and inspire others to push their limits.

Unique fact: He led Guatemala to its first-ever Trail World Championship in history in 2018.

Read the full overview →
Experience
10 Years
Current Role
Managing Partner
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How José shows up

Fast But Analytical
Hard To Convince
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics José cares about

SportsTech Innovation
As the founder of Vertikal X, he developed a proprietary algorithm using AI to rank and match endurance athletes with potential sponsors, disrupting traditional sponsorship models.
Endurance Athletics
He is a world-ranked ultra trail runner and extreme triathlete, viewing endurance sports as a path to personal reinvention, mental healing, and transcending limits.
+5 more topics Login to view topics
Career

Work history

1-2018
Managing Partner
Vertikal Sports Capital
3-2022
Co Founder & CEO
Vertikal X
4-2015
Professional Athlete
Charlie Sarmiento | Endurance Athlete
6-2024
Founder
Monte Sarmiento (MSR)
1-2017
Board Member - Guatemala National Committee
INCAE Business School
In the press

Media appearances

José Carlos (Charlie) Sarmiento – Founder at Vertikal X (YouTube Interview). Featured in YouTube
See now
Jose Carlos Sarmiento - Vertikal X - A Platform to Trade and .... Featured in ValiantCEO
+2 more appearances Login to view media
Education
2-2005 - 5-2006
Master of Business Administration (MBA)
INCAE Business School
2000 - 2003
Bachelor of Arts (B.A.)
Universidad Francisco Marroquín
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to José. Free, 10 seconds.