José Carlos Sarmiento in

José Carlos Sarmiento

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Managing Partner at Vertikal Sports Capital
📍 Austin, Texas, United States

José Carlos Sarmiento is a global sports entrepreneur and CEO of Vertikal X, a platform connecting endurance athletes with brands. With an MBA from INCAE Business School, he leverages over 14 years of corporate finance and M&A experience to innovate at the intersection of sports and technology. Colleagues describe him as a proactive leader with a quick mind and global vision.

Outside of his ventures, José Carlos is an elite endurance athlete who has competed in over 28 ultra-endurance races and represented Guatemala on the world stage. He channels his experiences into his book, "The Real Ultraman, " and uses sports as a tool to overcome personal challenges and inspire others to push their limits.

Unique fact: He led Guatemala to its first-ever Trail World Championship in history in 2018.

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Experience
10 Years
Current Role
Managing Partner
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics José cares about

SportsTech Innovation
As the founder of Vertikal X, he developed a proprietary algorithm using AI to rank and match endurance athletes with potential sponsors, disrupting traditional sponsorship models.
Endurance Athletics
He is a world-ranked ultra trail runner and extreme triathlete, viewing endurance sports as a path to personal reinvention, mental healing, and transcending limits.
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Career

Work history

1-2018
Managing Partner
Vertikal Sports Capital
3-2022
Co Founder & CEO
Vertikal X
4-2015
Professional Athlete
Charlie Sarmiento | Endurance Athlete
6-2024
Founder
Monte Sarmiento (MSR)
1-2017
Board Member - Guatemala National Committee
INCAE Business School
In the press

Media appearances

José Carlos (Charlie) Sarmiento – Founder at Vertikal X (YouTube Interview). Featured in YouTube
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Jose Carlos Sarmiento - Vertikal X - A Platform to Trade and .... Featured in ValiantCEO
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Education
2-2005 - 5-2006
Master of Business Administration (MBA)
INCAE Business School
2000 - 2003
Bachelor of Arts (B.A.)
Universidad Francisco Marroquín
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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