José Carlos Sarmiento is a global sports entrepreneur and CEO of Vertikal X, a platform connecting endurance athletes with brands. With an MBA from INCAE Business School, he leverages over 14 years of corporate finance and M&A experience to innovate at the intersection of sports and technology. Colleagues describe him as a proactive leader with a quick mind and global vision.
Outside of his ventures, José Carlos is an elite endurance athlete who has competed in over 28 ultra-endurance races and represented Guatemala on the world stage. He channels his experiences into his book, "The Real Ultraman, " and uses sports as a tool to overcome personal challenges and inspire others to push their limits.
Unique fact: He led Guatemala to its first-ever Trail World Championship in history in 2018.
Read the full overview →They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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