José Fernando Goñi Lozano

Examiner
DISC Type : cs

Director de proyecto at POMONA MOTORSPORT

León, Guanajuato, Mexico

Overview

José Fernando es un líder en la industria automotriz con 24 años de experiencia, actualmente se desempeña como Director de proyecto en POMONA MOTORSPORT. Su carrera incluye la gestión de marcas orientales, americanas y europeas, especializándose en la gerencia de autos seminuevos y la dirección comercial.

Fuera de su rol directivo, José Fernando es un verdadero apasionado por los autos, un interés que impulsa la filosofía de su empresa. Muestra interés en instituciones de prestigio como el Tecnológico de Monterrey, lo que sugiere una valoración por la educación de negocios y la excelencia.

Hecho único: Ha colaborado con una amplia gama de marcas automotrices, incluyendo VW, GM, Mazda, Fiat, Alfa Romeo, Seat y Cupra.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Gestión de Seminuevos
Su carrera demuestra una profunda especialización en la dirección de divisiones de autos seminuevos, culminando en la creación de su propio proyecto, POMONA MOTORSPORT.
Estrategia de Ventas
Con una extensa trayectoria en roles comerciales y de gerencia general, se enfoca en liderar equipos para alcanzar resultados de ventas destacados en el sector automotriz.
Mercado Automotriz
Analiza y comenta activamente las cifras de ventas de vehículos en México, mostrando un gran interés por las tendencias del mercado y el desempeño de las marcas.

Media Appearances

José has no verified media appearances

Work History

7-2025
Director de proyecto at POMONA MOTORSPORT
6-2013 - 7-2025
Gerente general at Leon Motors Gocar

Education

José has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : León, Guanajuato, Mexico Job Level : Mid-senior Designation : Director de proyecto at POMONA MOTORSPORT
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Insights For Selling To José Fernando

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Fernando is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from José Fernando

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will José Fernando move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can José Fernando take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And José Fernando

Personality Compatibility


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