José Jordan Fuentes Serrano
Login to view DISC.José Jordan Fuentes Serrano is a Maturation & Blending Team Leader at Diageo, where he applies his expertise in continuous improvement and manufacturing excellence. A Mechatronics Engineer from the Universidad de Guadalajara, he has progressed through several leadership roles focused on performance and operational management within the distillery.
His professional passion for creating world-class tequila extends into his personal interests, with a clear appreciation for the art of artisanal spirits like mezcal. He publicly values discipline and consistency as foundational principles. His career of over six years at Diageo reflects a deep commitment to his craft.
José holds a specialized diploma as a "Técnico Tequilero" (Tequila Technician), blending technical engineering with traditional spirit production.
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