José Miguel De la Peña in

José Miguel De la Peña

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Director de marketing at Softys
📍 Peru

José Miguel De la Peña is a seasoned Marketing Director at Softys with a strong background in business management and financial services. An MBA graduate from INSEAD, he has extensive regional and global experience developing people-centric commercial strategies, previously leading large, impactful teams as a Tribe Leader at Mibanco.

He is passionate about driving business initiatives that generate positive social change and transform peoples lives. His work has focused on creating products that foster financial inclusion, promote economic development, and empower entrepreneurs, particularly women, to achieve their goals.

His teams work on the "Crédito Mujer" product earned both the Platino and Disrupt awards from Fintech Americas for empowering womens economic independence.

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Experience
22 Years
Current Role
Director de marketing
Job Level
Mid-senior
Location
Peru
Personality Overview

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Priorities

Topics José cares about

Financial Inclusion
At Mibanco, he led the development of award-winning products like #CréditoMujer and #Crediagua, specifically designed to improve lives and provide financial solutions for underserved entrepreneurs.
Empowering Women
He proudly represented Mibanco to accept awards for the #CréditoMujer product, which was created to foster the economic independence of thousands of women.
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Career

Work history

2-2025
Director de marketing
Softys
4-2021 - 6-2024
Tribe Leader Segments and Products
Mibanco, banco de la Microempresa
4-2019 - 3-2021
Chief Marketing Officer
Mibanco, banco de la Microempresa
9-2017 - 3-2019
Marketing Manager Peru & Bolivia
Softys
12-2016 - 9-2017
Sr. Project Manager
Real Time Management
In the press

Media appearances

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Education
2006 - 2007
MBA
INSEAD
1996 - 2001
Bachelor Business Administration
Universidad del Pacífico (PE)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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