José Miguel De la Peña is a seasoned Marketing Director at Softys with a strong background in business management and financial services. An MBA graduate from INSEAD, he has extensive regional and global experience developing people-centric commercial strategies, previously leading large, impactful teams as a Tribe Leader at Mibanco.
He is passionate about driving business initiatives that generate positive social change and transform peoples lives. His work has focused on creating products that foster financial inclusion, promote economic development, and empower entrepreneurs, particularly women, to achieve their goals.
His teams work on the "Crédito Mujer" product earned both the Platino and Disrupt awards from Fintech Americas for empowering womens economic independence.
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