Jose R. Prado

Evaluator
DISC Type : DCS

Executive Director Prescriptiva at Carvajal Digital

Bogota, D.C., Capital District, Colombia

Overview

Jose R. Prado is an executive with over 15 years of experience in marketing, sales, and new business models across Latin America. As Chief Revenue Officer at Carvajal Digital, he focuses on innovation and transforming business areas into strategic units. Colleagues describe him as passionate, innovative, strategic, and an inspiring leader.

He is passionate about developing new ventures from the ground up, describing his work on the PliP business unit as a dream taking shape with the effort of his team. Jose is focused on building and motivating teams to achieve success.

He won an IAB Mixx Award for a digital marketing campaign that achieved a 60% lead-to-opportunity conversion rate.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

New Business Ventures
His current title is Head of New Business Models, and he leads PliP, a venture he describes as a "dream" he is building with his team.
Actionable Analytics
He leads Prescriptiva, which provides analytic tools with actionable insights for CPG and Pharma companies using real-time data, and studied Data Leadership at MIT.
B2B Digital Ecosystems
A former role involved building a seamless B2B digital marketing, sales, and service ecosystem for platforms across Latin America.

Media Appearances

Jose has no verified media appearances

Work History

8-2025
Executive Director Prescriptiva at Carvajal Digital
12-2024
Chief Revenue Officer (CRO) & Head of New Business Models at Carvajal Digital
3-2024 - 1-2025
PliP Executive Director, New Business Models & Marketing at Carvajal Digital
6-2022 - 1-2026
Board Member at Álaga
2-2022 - 3-2024
Chief Revenue Officer LATAM (CRO) at Carvajal Digital

Education

4-2024 - 6-2024
Data Leadership: Transforming the Corporation's Operations from MIT Professional Education
1997 - 2002
Bachelor’s Degree from CESA

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bogota, D.C., Capital District, Colombia Job Level : Senior Designation : Executive Director Prescriptiva at Carvajal Digital
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Insights For Selling To Jose R.

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose R. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jose R.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jose R. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jose R. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jose R.

Personality Compatibility


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