Jose R. Prado in

Jose R. Prado

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Executive Director Prescriptiva at Carvajal Digital
📍 Bogota, D.C., Capital District, Colombia

Jose R. Prado is an executive with over 15 years of experience in marketing, sales, and new business models across Latin America. As Chief Revenue Officer at Carvajal Digital, he focuses on innovation and transforming business areas into strategic units. Colleagues describe him as passionate, innovative, strategic, and an inspiring leader.

He is passionate about developing new ventures from the ground up, describing his work on the PliP business unit as a dream taking shape with the effort of his team. Jose is focused on building and motivating teams to achieve success.

He won an IAB Mixx Award for a digital marketing campaign that achieved a 60% lead-to-opportunity conversion rate.

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Experience
22 Years
Current Role
Executive Director Prescriptiva
Job Level
Senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jose cares about

New Business Ventures
His current title is Head of New Business Models, and he leads PliP, a venture he describes as a "dream" he is building with his team.
Actionable Analytics
He leads Prescriptiva, which provides analytic tools with actionable insights for CPG and Pharma companies using real-time data, and studied Data Leadership at MIT.
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Career

Work history

8-2025
Executive Director Prescriptiva
Carvajal Digital
12-2024
Chief Revenue Officer (CRO) & Head of New Business Models
Carvajal Digital
3-2024 - 1-2025
PliP Executive Director, New Business Models & Marketing
Carvajal Digital
6-2022 - 1-2026
Board Member
Álaga
2-2022 - 3-2024
Chief Revenue Officer LATAM (CRO)
Carvajal Digital
In the press

Media appearances

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Education
4-2024 - 6-2024
Data Leadership: Transforming the Corporation's Operations
MIT Professional Education
1997 - 2002
Bachelor’s Degree
CESA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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