Joseph Fragoso, MBA in

Joseph Fragoso, MBA

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Head of Sales at Empresas Polar
📍 Greater Chattanooga, United States

Joseph Fragoso is a bilingual commercial leader with over 18 years of experience driving growth for CPG brands at Empresas Polar. He specializes in brand building and go-to-market strategy, successfully expanding distribution with major retailers like Walmart, Kroger, and Costco. Joseph holds an MBA from Walden University.

He demonstrates a strong passion for food culture, particularly in introducing Latin American cuisine to the U. S. market. Joseph has been a public voice for his companys brands, leading large-scale promotional tours and speaking at major industry food shows to connect with consumers and partners.

Unique fact: Joseph was a key leader and spokesperson for the "Arepa P. A. N. Experience, " a multi-state food truck tour designed to bring the taste of arepas to American foodies.

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Experience
17 Years
Current Role
Head of Sales
Job Level
Mid-senior
Location
Greater Chattanooga, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joseph cares about

Brand Evangelism
He actively promotes his company's products, leading initiatives like the "Arepa P. A. N. Experience" food truck tour and speaking about brand acceptance at international expos.
Go-to-Market Strategy
He has deep experience executing GTM strategies with top-tier retailers like Walmart, Kroger, and Costco, expanding distribution and launching category-leading products.
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Career

Work history

12-2014
Head of Sales
Empresas Polar
8-2013 - 12-2014
Territory Manager
Glacier Water Services, Inc.
6-2012 - 8-2013
Food-service Account Manager
Tropical Cheese Industries
1-2010 - 8-2013
Assistant Key Account Manager
Tropical Cheese Industries
9-2008 - 1-2010
Sales Representative
Tropical Cheese Industries
In the press

Media appearances

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Education
2010 - 2012
Master of Business Administration (M.B.A.)
Walden University
2004 - 2008
Bachelor’s Degree
St. Peter's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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