Joseph Fragoso, MBA

Observer
DISC Type : ci

Head of Sales at Empresas Polar

Greater Chattanooga, United States

Overview

Joseph Fragoso is a bilingual commercial leader with over 18 years of experience driving growth for CPG brands at Empresas Polar. He specializes in brand building and go-to-market strategy, successfully expanding distribution with major retailers like Walmart, Kroger, and Costco. Joseph holds an MBA from Walden University.

He demonstrates a strong passion for food culture, particularly in introducing Latin American cuisine to the U. S. market. Joseph has been a public voice for his companys brands, leading large-scale promotional tours and speaking at major industry food shows to connect with consumers and partners.

Unique fact: Joseph was a key leader and spokesperson for the "Arepa P. A. N. Experience, " a multi-state food truck tour designed to bring the taste of arepas to American foodies.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Evangelism
He actively promotes his company's products, leading initiatives like the "Arepa P. A. N. Experience" food truck tour and speaking about brand acceptance at international expos.
Go-to-Market Strategy
He has deep experience executing GTM strategies with top-tier retailers like Walmart, Kroger, and Costco, expanding distribution and launching category-leading products.
Hispanic Food Market
His career is centered on growing brands like P. A. N. and introducing traditional Latin American foods, such as arepas and tequeños, to new consumer bases.

Media Appearances

Joseph has no verified media appearances

Work History

12-2014
Head of Sales at Empresas Polar
8-2013 - 12-2014
Territory Manager at Glacier Water Services, Inc.
6-2012 - 8-2013
Food-service Account Manager at Tropical Cheese Industries
1-2010 - 8-2013
Assistant Key Account Manager at Tropical Cheese Industries
9-2008 - 1-2010
Sales Representative at Tropical Cheese Industries

Education

2010 - 2012
Master of Business Administration (M.B.A.) from Walden University
2004 - 2008
Bachelor’s Degree from St. Peter's University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Chattanooga, United States Job Level : Mid-senior Designation : Head of Sales at Empresas Polar
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Insights For Selling To Joseph

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joseph is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joseph

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joseph move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joseph take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joseph

Personality Compatibility


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