Joseph Fragoso is a bilingual commercial leader with over 18 years of experience driving growth for CPG brands at Empresas Polar. He specializes in brand building and go-to-market strategy, successfully expanding distribution with major retailers like Walmart, Kroger, and Costco. Joseph holds an MBA from Walden University.
He demonstrates a strong passion for food culture, particularly in introducing Latin American cuisine to the U. S. market. Joseph has been a public voice for his companys brands, leading large-scale promotional tours and speaking at major industry food shows to connect with consumers and partners.
Unique fact: Joseph was a key leader and spokesperson for the "Arepa P. A. N. Experience, " a multi-state food truck tour designed to bring the taste of arepas to American foodies.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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