Joseph Harawira

Commander
DISC Type : D

Chief Executive Officer at Wai Mānuka

New Zealand

Overview

Joe Harawira is the CEO and Co-founder of Wai Mānuka, an award-winning premium non-alcoholic beverage brand. A strategic thinker with an Executive MBA, he has led the companys expansion into Japan and the US. His diverse background includes roles at New Zealand Rugby and the National Rugby League.

Deeply connected to his Māori heritage (Ngāti Awa, Ngāi Te Rangi), Joe is passionate about building purpose-driven brands that celebrate culture and community. Wai Mānuka was founded with lifelong friends to foster connection and share a piece of Aotearoa with the world.

Unique fact: Joe is a former NZ Army serviceman who completed operational tours in Bosnia and East Timor.

Personality Overview

Risk-Taker

Very Quick

Decisive

They take a lot of pride in personal achievements.  They are not always relationship oriented. They like to move fast and expect the same from others.

Topics They Care About

International Growth
He is leading Wai Mānuka’s expansion into global markets, including Japan and the United States, recently noting 75% growth in the U. S.
Indigenous Entrepreneurship
As a finalist for Māori Entrepreneur of the Year, he champions weaving cultural values and heritage directly into his brand's identity and story.
Premium Non-Alcoholic Drinks
He is a key player in the rapidly growing premium non-alcoholic beverage sector, focusing on natural ingredients and quality.

Media Appearances

From Aotearoa to the world: how Wai Mānuka is going global. Featured in Spotify

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Joe Harawira on what it takes to build Wai Mānuka. Featured in YouTube

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Joseph Harawira | Wai Mānuka CEO + Co‑founder, NZ Defence … (Tall Poppy Talk). Featured in NZPod (Tall Poppy Talk)

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Work History

4-2022
Chief Executive Officer at Wai Mānuka
1-2022 - 4-2024
Co-founder and Managing Director at Wai Mānuka at The Maori Boys Ltd
9-2016 - 2-2022
Injury & Harm Prevention Manager at New Zealand Rugby
12-2015 - 4-2024
Flo Kiwi - Founder at Flo Clothing - lifestyle fashion helpig kids in need
5-2013 - 9-2016
NRL Wellbeing & Education Manager at National Rugby League

Education

2009 - 2011
Master of Business Administration (M.B.A.) from Massey University
2004 - 2006
Bachelor of Exercise and Sport Science from UCOL

More Information

Social Presence :

Prographics :

Exp : N/A Location : New Zealand Job Level : N/A Designation : Chief Executive Officer at Wai Mānuka
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Insights For Selling To Joseph

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joseph is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joseph

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Joseph move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Joseph take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Joseph

Personality Compatibility


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