Joseph Harawira
Login to view DISC.Joe Harawira is the CEO and Co-founder of Wai Mānuka, an award-winning premium non-alcoholic beverage brand. A strategic thinker with an Executive MBA, he has led the companys expansion into Japan and the US. His diverse background includes roles at New Zealand Rugby and the National Rugby League.
Deeply connected to his Māori heritage (Ngāti Awa, Ngāi Te Rangi), Joe is passionate about building purpose-driven brands that celebrate culture and community. Wai Mānuka was founded with lifelong friends to foster connection and share a piece of Aotearoa with the world.
Unique fact: Joe is a former NZ Army serviceman who completed operational tours in Bosnia and East Timor.
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