Joseph Price
Login to view DISC.Joseph is a seasoned ecommerce leader at Yoto, known for driving growth by blending data-driven insights with a focus on user experience. He previously led a digital overhaul for the eco-conscious brand Lemonade Dolls. His career is uniquely shaped by four years in Sri Lanka, where he built a boutique rental business from scratch.
Outside of his primary career, Joseph has a background in marine science from the University of Plymouth, where he earned a professional SCUBA diving certification. This immersive experience in Sri Lanka, combined with parenting, provided him with a fresh perspective and invigorated creativity upon his return to the UK.
Unique fact: He conducted the first-ever study on the effects of the anti-cancer drug Tamoxifen on bivalves during his university dissertation.
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