Josh Heaton

Inquirer
DISC Type : cd

Head of Growth Strategy at ArmstrongB2B®

Manchester, England, United Kingdom

Overview

As Head of Growth Strategy at ArmstrongB2B®, Josh specializes in B2B marketing for industrial and construction brands. With a CIM Professional Diploma in Marketing, he focuses on insight-led strategy to drive commercial growth for international clients. Colleagues describe him as dedicated, professional, and conscientious in his approach.

Josh demonstrates a keen interest in architecture, serving as a Council Member for the Manchester Society of Architects. He follows marketing thought leaders like Ogilvy and Harvard Business Review. His connection to the city is also rooted in his time studying at The Manchester Metropolitan University.

Josh was a featured speaker at the Bucher Emhart Glass Summit25 in Switzerland, presenting on marketing strategies to leaders in the glass manufacturing industry.

Personality Overview

ROI Conscious

Hard To Convince

Upfront

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

B2B Growth Strategy
His current role is focused on providing strategic consultancy to deliver commercial growth for both his agency and its B2B clients.
Industrial Marketing
He has specialist expertise across the construction, manufacturing, and industrial sectors, a consistent theme throughout his recent career.
Glass Manufacturing
He recently spoke at the Bucher Emhart Glass Summit in Switzerland, indicating specific knowledge and engagement with this industry.

Media Appearances

Josh has no verified media appearances

Work History

10-2024
Head of Growth Strategy at ArmstrongB2B®
7-2024
Council Member / Partnerships at Manchester Society of Architects
9-2023 - 10-2024
Head of Client Services at SLG Agency
5-2021 - 11-2023
Account Director at SLG Agency
1-2020 - 5-2021
Senior Project Manager at Spring CC

Education

2013 - 2015
CIM Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing
2009 - 2011
Bachelor of Arts (BA) from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Growth Strategy at ArmstrongB2B®
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Josh

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • Their decision making speed is somewhere in the middle.
  • Can Josh take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Josh

Personality Compatibility


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