Josh Issakharian

Questioner
DISC Type : c

Co-Founder at Seven Teas

Los Angeles Metropolitan Area, United States

Overview

Josh Issakharian is the Co-Founder and CEO of Seven Teas, a beverage company he bootstrapped with his brother. He focuses on bringing ethically sourced, organic, and fair-trade teas to a global market, drawing on his management education from the Sy Syms School of Business to guide the companys growth.

Inspired by backpacking adventures with his brother, Josh is passionate about how tea connects with diverse cultures. He was raised in a family that blended Iranian, Jewish, and Texan heritage, which influences his brands focus on authentic, culturally rich products and storytelling.

He and his brother built Seven Teas from the ground up, shouldering all the financial risk themselves to maintain full ownership and control of their vision.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Bootstrapping a Business
He co-founded Seven Teas with his brother, investing their personal finances and embracing the risks to retain full ownership and control of their brand's vision.
Cultural Storytelling
His company's mission is to create teas that reflect the land, culture, and history of different societies, inspired by his own multicultural family heritage.
Ethical Sourcing
A core tenet of his brand is sourcing organic and fair-trade ingredients, prioritizing quality and authenticity over lowering costs.

Media Appearances

How These Brew Brothers Bootstrap Seven Teas Into A Multimillion‑Dollar Cultural Melange. Featured in Forbes

See Now

Work History

1-2018
Co-Founder at Seven Teas

Education

Management from Sy Syms School of Business

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at Seven Teas
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Josh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Josh take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Josh

Personality Compatibility


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