Joshua Grandy

Pioneer
DISC Type : DSI

Director, Global Communications at AppLovin

Greater Philadelphia, United States

Overview

Joshua Grandy is a strategic communications leader with over 15 years of experience in tech and finance B2B marketing. As Director of Global Communications for AppLovin and Adjust, he oversees worldwide PR strategies. He holds a Certificate of Graduate Study from Villanova University. People often describe him as strategic, thoughtful, and organized.



While at PwC, Joshua helped launch CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Global Comms Strategy
He oversees the creation, alignment, and implementation of PR and communications strategies for AppLovin and Adjust across the Americas, EMEA, and APAC.
Mobile App Growth
His work and public-facing reports focus on user acquisition, retention, and monetization trends for gaming, retail, and finance apps on a global scale.
AI in Marketing
He is the media contact for AppLovin's reports on how generative AI is transforming ad creative, campaign optimization, and personalization in the mobile ecosystem.

Media Appearances

Joshua has no verified media appearances

Work History

8-2021
Director, Global Communications at AppLovin
5-2021 - 8-2021
Global Communications Manager, Adjust at AppLovin
5-2019 - 5-2021
Communications Manager, Americas, at Adjust (acquired by AppLovin) at AppLovin
5-2017 - 7-2018
Manager, Firmwide External Communications at PwC
7-2015 - 5-2017
Director of Public Relations at Corporate Insight

Education

2009 - 2014
Certificate of Graduate Study from Villanova University
2005 - 2007
Bachelor of Science from Albright College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Director, Global Communications at AppLovin
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Joshua

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They are generally fast movers and can take quick decisions
  • Can Joshua take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Joshua

Personality Compatibility


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