Joshua Greenfield

Supporter
DISC Type : s

Director Digital Marketing at Mass General Brigham

Needham, Massachusetts, United States

Overview

Joshua Greenfield is a digital marketing director with a track record of leading strategy in diverse sectors, including healthcare, cannabis, and for CPG clients at a WPP agency. He holds an MBA from Northeastern University. Colleagues describe him as a knowledgeable, responsive, and strategic team player.

Based on his education and work in Madison and Boston, he likely follows local sports. His professional interests have included major corporations like Procter & Gamble and Bank of America, showcasing an interest in large-scale brand strategies and financial services marketing.

His career uniquely spans leading digital services in the highly regulated cannabis and healthcare industries.

Personality Overview

Calm

Procedural

Risk-averse

They usually go by the book, following all rules and procedures.  Their motivation stems from the impact that their decisions can have on the organization.
 They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Marketing Regulated Industries
His career includes director-level marketing roles in both the cannabis industry with Mission Dispensaries and healthcare with Mass General Brigham, requiring specialized compliance knowledge.
Digital Service Leadership
He has managed all aspects of retail technology, including POS, online ordering, and loyalty programs, in addition to shaping an agency's digital offerings.
Paid Media & Talent
He holds a Meta Certified Media Buying Professional certification and has actively recruited for paid search and social media roles, indicating a focus on media execution.

Media Appearances

Joshua has no verified media appearances

Work History

11-2024
Director Digital Marketing at Mass General Brigham
1-2021 - 5-2024
Director Of Digital Services at A.P. Keaton
10-2019 - 3-2020
Digital Marketing Director at Mission Dispensaries
6-2018 - 10-2019
Director Of Digital Services at Mission Dispensaries
6-2011 - 6-2018
Group Director Search and Social at Catalyst, a WPP Agency

Education

2004 - 2006
MBA from D'Amore-McKim School of Business at Northeastern University
1999 - 2003
BS from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 20 Location : Needham, Massachusetts, United States Job Level : Mid-senior Designation : Director Digital Marketing at Mass General Brigham
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Talk about refund and cancellation policy if the need arises
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Joshua

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Joshua take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Joshua

Personality Compatibility


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