Joshua Lau

Energizer
DISC Type : I

CEO at YesStyle.com Limited

Hong Kong, Hong Kong SAR

Overview

Joshua Lau is the founder and CEO of YesAsia. com and its subsidiary, YesStyle. com, a leading global e-commerce platform for Asian fashion and beauty. A Stanford University graduate, he began his career as an analyst at Goldman Sachs before pioneering online retail and driving his companys international expansion for over two decades.

He is described by colleagues as a valuable mentor, offering guidance not just in career matters but in life as well. In his personal time, he enjoys playing soccer and badminton and going hiking with his son.

Joshua founded his first e-commerce venture, YesAsia. com, in 1998, making him a long-time pioneer in the online retail space for Asian goods.

Personality Overview

Relationship Oriented

Imaginative

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

E-commerce Growth
As the founder and CEO of two global online retail platforms, he has a deep focus on expanding in the e-commerce space and reaching customers worldwide.
Asian Beauty Market
He leads YesStyle, a major global retailer specializing in Korean and Japanese beauty products, indicating a strong focus on the rapidly growing K-Beauty sector.
Global Brand Building
He successfully grew both YesAsia and YesStyle from startups into internationally recognized brands with customers in the US, Europe, and Australia.

Media Appearances

Joshua has no verified media appearances

Work History

7-2006
CEO at YesStyle.com Limited
5-1998
CEO at YesAsia.com Limited
7-1996 - 7-1998
Analyst at Goldman Sachs

Education

1993 - 1996
AB from Stanford University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Hong Kong, Hong Kong SAR Job Level : Leadership Designation : CEO at YesStyle.com Limited
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Joshua

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Joshua take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Joshua

Personality Compatibility


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