Joyce Chagan in

Joyce Chagan

Enthusiast · DISC type i
Head of Brand Strategy & Insights at Farmers Insurance
📍 Boston, Massachusetts, United States

Joyce is the Head of Brand Strategy and Insights at Farmers Insurance, where she translates complex data into brand, sponsorship, and marketing strategies. A graduate of Temple Universitys Fox School of Business, she is described by colleagues as a "brilliant researcher" and highly organized leader focused on driving business impact.

Her passion for sports is evident through her past leadership roles, including President, at WISE (Women in Sports and Events). She has a background in sports management and played college basketball at Daniel Webster College, blending her professional skills with a long-standing personal interest in the sports industry.

Unique fact: Joyce has served as both President and Treasurer for the Los Angeles chapter of WISE (Women in Sports and Events).

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Experience
12 Years
Current Role
Head of Brand Strategy & Insights
Job Level
Mid-senior
Location
Boston, Massachusetts, United States
Personality Overview

How Joyce shows up

Optimistic
Story Driven
Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Joyce cares about

Brand & Sponsorship
Leads brand and sponsorship strategy at Farmers Insurance, focusing on creating brand identities that are backed by deep consumer insights.
Consumer Insights
Has a strong career focus on consumer and enterprise research, previously leading consumer insights teams at Santander Bank and Liberty Mutual.
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Career

Work history

5-2025
Head of Brand Strategy & Insights
Farmers Insurance
2-2024 - 5-2025
Vice President, Director of Consumer Insights
Santander Bank, N.A.
11-2021 - 2-2024
Vice President, Associate Director of Research & Customer Insights
Santander Bank, N.A.
7-2019 - 11-2021
Assistant Director, Employee Research
Liberty Mutual Insurance
8-2015 - 7-2019
Consultant, Brand Insights & Analytics
Liberty Mutual Insurance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration - MBA
Fox School of Business at Temple University
BS
Daniel Webster College
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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