Joyce Chagan

Enthusiast
DISC Type : i

Head of Brand Strategy & Insights at Farmers Insurance

Boston, Massachusetts, United States

Overview

Joyce is the Head of Brand Strategy and Insights at Farmers Insurance, where she translates complex data into brand, sponsorship, and marketing strategies. A graduate of Temple Universitys Fox School of Business, she is described by colleagues as a "brilliant researcher" and highly organized leader focused on driving business impact.

Her passion for sports is evident through her past leadership roles, including President, at WISE (Women in Sports and Events). She has a background in sports management and played college basketball at Daniel Webster College, blending her professional skills with a long-standing personal interest in the sports industry.

Unique fact: Joyce has served as both President and Treasurer for the Los Angeles chapter of WISE (Women in Sports and Events).

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand & Sponsorship
Leads brand and sponsorship strategy at Farmers Insurance, focusing on creating brand identities that are backed by deep consumer insights.
Consumer Insights
Has a strong career focus on consumer and enterprise research, previously leading consumer insights teams at Santander Bank and Liberty Mutual.
Women in Sports
Demonstrated a commitment to empowering women in the sports industry through her leadership roles, including President, at WISE Los Angeles.

Media Appearances

Joyce has no verified media appearances

Work History

5-2025
Head of Brand Strategy & Insights at Farmers Insurance
2-2024 - 5-2025
Vice President, Director of Consumer Insights at Santander Bank, N.A.
11-2021 - 2-2024
Vice President, Associate Director of Research & Customer Insights at Santander Bank, N.A.
7-2019 - 11-2021
Assistant Director, Employee Research at Liberty Mutual Insurance
8-2015 - 7-2019
Consultant, Brand Insights & Analytics at Liberty Mutual Insurance

Education

Master of Business Administration - MBA from Fox School of Business at Temple University
BS from Daniel Webster College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Brand Strategy & Insights at Farmers Insurance
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Insights For Selling To Joyce

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joyce is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Joyce

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Joyce move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Joyce take some risk or not?

  • They can take some low-probability risks if needed.

You And Joyce

Personality Compatibility


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