Joyce Chua in

Joyce Chua

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Founder at Lumira Circle Sdn Bhd
📍 Johor Bahru, Johore, Malaysia

Joyce is an entrepreneur who transitioned from leading marketing and product management for brands like The Body Shop to founding two wellness companies. A University of London Economics graduate and licensed NLP Master Practitioner, she blends business acumen with holistic coaching to guide personal and professional transformation.

She is passionate about empowering women to find clarity, purpose, and abundance by overcoming limiting patterns and building self-worth. Her approach merges spirituality with practical strategies, focusing on the alignment of mind, body, soul, and wealth to foster a fuller life and protect ones personal energy.

Unique fact: Joyce has founded two distinct wellness businesses—a holistic e-learning platform and a plant-based blow dry spa.

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Experience
20 Years
Current Role
Founder
Job Level
Leadership
Location
Johor Bahru, Johore, Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joyce cares about

Holistic Wellness
Her entire professional focus is on the alignment of mind, body, soul, and wealth, which is the core mission of her company, Lumira Circle.
Female Empowerment
Her social media content consistently focuses on helping women overcome self-doubt, recognize their value, and build self-worth.
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Career

Work history

9-2025
Founder
Lumira Circle Sdn Bhd
2-2021
Founder
BLOOMI Blow Dry Spa
1-2009 - 2-2023
General Manager Sales Marketing
Cocorosco Sdn Bhd
10-2006 - 12-2008
Head of Marketing, Branding & PR
XIXILI
2-2005 - 9-2006
Head of Product Management
The Body Shop
In the press

Media appearances

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Education
Bachelor of Science (Economics)
University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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