Joyce Chua

Observer
DISC Type : ic

Founder at Lumira Circle Sdn Bhd

Johor Bahru, Johore, Malaysia

Overview

Joyce is an entrepreneur who transitioned from leading marketing and product management for brands like The Body Shop to founding two wellness companies. A University of London Economics graduate and licensed NLP Master Practitioner, she blends business acumen with holistic coaching to guide personal and professional transformation.

She is passionate about empowering women to find clarity, purpose, and abundance by overcoming limiting patterns and building self-worth. Her approach merges spirituality with practical strategies, focusing on the alignment of mind, body, soul, and wealth to foster a fuller life and protect ones personal energy.

Unique fact: Joyce has founded two distinct wellness businesses—a holistic e-learning platform and a plant-based blow dry spa.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Holistic Wellness
Her entire professional focus is on the alignment of mind, body, soul, and wealth, which is the core mission of her company, Lumira Circle.
Female Empowerment
Her social media content consistently focuses on helping women overcome self-doubt, recognize their value, and build self-worth.
Mindset Reprogramming
As a licensed NLP Master Practitioner, she addresses overcoming old programming, fear-based patterns, and mental blocks to achieve new results.

Media Appearances

Joyce has no verified media appearances

Work History

9-2025
Founder at Lumira Circle Sdn Bhd
2-2021
Founder at BLOOMI Blow Dry Spa
1-2009 - 2-2023
General Manager Sales Marketing at Cocorosco Sdn Bhd
10-2006 - 12-2008
Head of Marketing, Branding & PR at XIXILI
2-2005 - 9-2006
Head of Product Management at The Body Shop

Education

Bachelor of Science (Economics) from University of London

More Information

Social Presence :

Prographics :

Exp : 20 Location : Johor Bahru, Johore, Malaysia Job Level : Leadership Designation : Founder at Lumira Circle Sdn Bhd
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Insights For Selling To Joyce

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joyce is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Joyce

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joyce move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Joyce take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Joyce

Personality Compatibility


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