Jozelle Louw in

Jozelle Louw

Energizer · DISC type I
Global Head of H&M Loyalty Program at H&M
📍 London, England, United Kingdom

Jozelle is a seasoned leader in loyalty and customer-centric strategy, serving as the Global Head of H&Ms Loyalty Program. With over a decade of experience in international fashion retail, she specializes in using customer insights and data to enhance engagement and retention across more than 40 markets.

Drawing on a unique educational background that includes a Bachelors in Motion Picture Producing from AFDA, Jozelle brings a creative and narrative-driven perspective to her marketing strategies. This foundation complements her post-graduate studies in Marketing and Advertising communications, blending artistry with business acumen.

Unique fact: Jozelles academic background is in film production, giving her a distinctive storytelling lens in the world of global marketing.

Read the full overview →
Current Role
Global Head of H&M Loyalty Program
Location
London, England, United Kingdom
Personality Overview

How Jozelle shows up

Full Of Energy
Enthusiastic
Believer

They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Jozelle cares about

Customer Loyalty Strategy
As the Global Head for H&M's loyalty program, she is responsible for the holistic strategy and execution to drive customer retention and meaningful business growth.
Customer Behavior
Specializes in understanding customer behavior and championing customer-driven insights to develop innovative solutions that enhance engagement.
+4 more topics Login to view topics
Career

Work history

6-2021
Global Head of H&M Loyalty Program
H&M
12-2019 - 5-2021
Loyalty Lead UK & IE
H&M
5-2019 - 11-2019
Lead Marketing Project Manager UK & IE
H&M
10-2013 - 7-2015
Brand Manager - Ecommerce and Digital Marketing
The Foschini Group Limited.
11-2011 - 10-2013
CRM & Special Events Coordinator
The Foschini Group Limited.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2010
Post graduate in Marketing and Advertising communications
AAA School of Advertising
2007 - 2009
BA in Motion Picture Medium Producing
AFDA
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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