Jozelle Louw in

Jozelle Louw

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Global Head of H&M Loyalty Program at H&M
📍 London, England, United Kingdom

Jozelle is a seasoned leader in loyalty and customer-centric strategy, serving as the Global Head of H&Ms Loyalty Program. With over a decade of experience in international fashion retail, she specializes in using customer insights and data to enhance engagement and retention across more than 40 markets.

Drawing on a unique educational background that includes a Bachelors in Motion Picture Producing from AFDA, Jozelle brings a creative and narrative-driven perspective to her marketing strategies. This foundation complements her post-graduate studies in Marketing and Advertising communications, blending artistry with business acumen.

Unique fact: Jozelles academic background is in film production, giving her a distinctive storytelling lens in the world of global marketing.

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Current Role
Global Head of H&M Loyalty Program
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Jozelle cares about

Customer Loyalty Strategy
As the Global Head for H&M's loyalty program, she is responsible for the holistic strategy and execution to drive customer retention and meaningful business growth.
Customer Behavior
Specializes in understanding customer behavior and championing customer-driven insights to develop innovative solutions that enhance engagement.
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Career

Work history

6-2021
Global Head of H&M Loyalty Program
H&M
12-2019 - 5-2021
Loyalty Lead UK & IE
H&M
5-2019 - 11-2019
Lead Marketing Project Manager UK & IE
H&M
10-2013 - 7-2015
Brand Manager - Ecommerce and Digital Marketing
The Foschini Group Limited.
11-2011 - 10-2013
CRM & Special Events Coordinator
The Foschini Group Limited.
In the press

Media appearances

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Education
2010 - 2010
Post graduate in Marketing and Advertising communications
AAA School of Advertising
2007 - 2009
BA in Motion Picture Medium Producing
AFDA
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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