Juan Carlos Coto

Critic
DISC Type : C

Director at Supermercados Morelos

Tulsa, Oklahoma, United States

Overview

Juan has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Juan has no verified topics they care about

Media Appearances

Juan has no verified media appearances

Work History

1-2025
Director at Supermercados Morelos
8-2021 - 12-2024
Head Buyer at Clikalia
9-2019 - 2-2020
Commercial Head at GOmart
3-2016 - 8-2019
Commercial Head at Walmart
10-2014 - 3-2016
Commercial Head at Linio Group

Education

2020 - 2021
Master's degree from ISDI
2000 - 2004
Bachelor´s degree from Universidad La Salle, A.C.

More Information

Social Presence :

Prographics :

Exp : 12 Location : Tulsa, Oklahoma, United States Job Level : Mid-senior Designation : Director at Supermercados Morelos
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Juan Carlos

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Juan Carlos take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Juan Carlos

Personality Compatibility


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