Juan Carlos Medina del Valle

Sharpshooter
DISC Type : DC

Co-Founder at Cookie.Media

Mexico City, Mexico

Overview

Juan Carlos Medina del Valle is a digital marketing specialist and the Co-Founder of Cookie. Media, with deep experience in digital strategy, e-commerce, and media buying for multinational clients. He holds an MBA from Universidad Intercontinental and is described by colleagues as a dedicated, results-focused leader and an expert in his field.

He is a prolific author, having written over 20 books on marketing and business strategy, which he distributes through his personal brand. Juan Carlos is passionate about digital entrepreneurship, incubating new businesses, and actively mentors tech startups as a certified advisor for Ufounders.

Unique fact: He has authored and published more than 20 books focused on the digital and marketing world.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Precise But Practical

They are not focused on building rapport and relationships.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Marketing ROI
His recent content focuses on measuring the true success of digital campaigns, defining key performance indicators, and utilizing dashboards, particularly for small and medium-sized enterprises.
Startup Mentorship
As a certified advisor and board member at Ufounders, he is directly involved in mentoring and advising entrepreneurs on all business areas for their technology startups.
Marketing Technology
He frequently writes about integrating AI with CRM systems and leveraging technology to create more intelligent and effective marketing and sales processes.

Media Appearances

Juan has no verified media appearances

Work History

2-2019
Co-Founder at Cookie.Media
4-2022 - 1-2024
Advisor y miembro del Consejo de Advisors at Ufounders
2-2015 - 4-2022
Founder at Ninja.company
10-2018 - 2-2019
VP of Sales Latam at Oi2 Media
1-2017 - 2-2019
Country Manager at Oi2 Media Response

Education

1999 - 2001
MBA from Universidad Intercontinental
1994 - 1999
LCC from Universidad Intercontinental

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico City, Mexico Job Level : Leadership Designation : Co-Founder at Cookie.Media
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juan Carlos

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • They can take decisions very fast if you manage to convince them.
  • Can Juan Carlos take some risk or not?

  • The risks don’t matter much to them.

You And Juan Carlos

Personality Compatibility


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