Juan Francisco López Eguiluz in

Juan Francisco López Eguiluz

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Director Comercial at Black Clover
📍 León, Guanajuato, Mexico

Juan Francisco López Eguiluz is a seasoned commercial executive with over 15 years of experience in the FMCG and services sectors. A graduate of Tecnológico de Monterrey, he has a strong track record of driving sales, profitability, and market share growth across Latin America in senior leadership roles.

Based on his professional background in consumer goods, he follows major industry players like Nestlé, The Coca-Cola Company, and Mondelēz International. His career has spanned both emerging and developed markets, giving him a broad international perspective.

While managing the Walmart account for Henkel, his team earned the "No. 1 supplier" reward from the Advantage study.

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Experience
25 Years
Current Role
Director Comercial
Job Level
Mid-senior
Location
León, Guanajuato, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Juan cares about

Go-to-Market Strategy
He has extensive experience developing and implementing short and long-term commercial strategies for the Latin American region to drive business turnarounds and growth.
Brand Building
His background as a CMO and Marketing Director demonstrates a focus on building brand equity, creating new value propositions, and achieving record market share.
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Career

Work history

6-2025
Director Comercial
Black Clover
9-2019 - 5-2025
Director General Comercial / Director Ejecutivo Marketing & Comercial
Grupo Flexi
2016 - 9-2019
General Manager - Mexico, Central America and Caribbean
PR Newswire
12-2012 - 2015
CMO (Chief Marketing Officer) LatAm & Marketing Director Mexico
Henkel
10-2011 - 12-2012
National Key Account Manager – Walmart
Henkel
In the press

Media appearances

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Education
1994 - 1998
Bachelor's degree
Tecnológico de Monterrey
2000 - 2000
Diploma
Universidad Iberoamericana, Ciudad de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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