Julian Curnuck

Energizer
DISC Type : I

Chief Executive Officer at Urban Splash

Manchester Area, United Kingdom

Overview

Julian Curnuck is the Chief Executive Officer of the award-winning regeneration company Urban Splash. With a background as a Director at Deloitte and a degree from the University of Bristol, he has extensive experience in finance and real estate, steering the company through complex restructuring and securing major funding for large-scale projects across the UK.

Outside of work, Julian is a Trustee of Inner City Music, which operates Manchesters iconic "Band on the Wall" music venue, reflecting a passion for arts and culture. He is also a long-standing member of the NSPCC Advocate Network, demonstrating a commitment to community and charitable causes. He lives in Manchester with his wife.

He was an invited speaker at the 2025 World Economic Forum Urban Transformation Summit in San Francisco, discussing purpose-led regeneration on a global stage.

Personality Overview

Imaginative

Informal

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Urban Regeneration
As CEO of Urban Splash, he is a vocal advocate for transforming brownfield sites and believes regeneration should be central to the UK's housing strategy.
Placemaking
Emphasizes creating sustainable and prosperous communities, not just developing buildings, focusing on the core strengths of placemaking in his company's strategy.
Public-Private Partnerships
Highlights the need for collaboration and clarity between the private sector and government to successfully deliver ambitious housing and regeneration schemes.

Media Appearances

Julian has no verified media appearances

Work History

1-2023
Chief Executive Officer at Urban Splash
2-2005 - 1-2023
Chief Financial and Operating Officer at Urban Splash
4-2016
Trustee at Inner City Music Ltd
Chariman - Manchester Business Board at NSPCC
Audit Director at Deloitte

Education

1987 - 1990
2.1Bsc from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 20 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Urban Splash
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Insights For Selling To Julian

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Julian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Julian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Julian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Julian

Personality Compatibility


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