Julian Forbes-Laird

Critic
DISC Type : C

Senior Director at FLAC

Central Bedfordshire, England, United Kingdom

Overview

Julian Forbes-Laird is the Senior Director at Forbes-Laird Arboricultural Consultancy (FLAC) and co-founder of Sylvan, specializing in ancient woodland strategy. An expert witness with a Masters from Kings College London, he is a respected authority on veteran trees, risk assessment, and forensic accident investigation in his field.

Before his arboricultural career, Julian served in the military. His professional work is deeply intertwined with a personal passion for the natural world, particularly in understanding fungal ecology and historic landscapes. He is a dedicated educator, frequently leading multi-day seminars and workshops for other professionals.

He has designed numerous proprietary assessment systems, including THREATS and POLESTORM, and collaborates with Airbus Defence & Space on remote sensing for natural hazards.

Personality Overview

Precise

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Ancient Woodland Strategy
He co-founded Sylvan Consulting to focus on strategy for ancient woodlands in the planning system and frequently hosts seminars on the topic.
Forensic Investigation
Acts as the lead accident investigator at his firm, specializing in forensic analysis of incidents involving trees and branches.
Remote Sensing Tech
Manages a collaboration with Airbus Defence & Space, utilizing earth observation technology for natural hazard management like wildfires and slope stability.

Media Appearances

Julian has no verified media appearances

Work History

1-2004
Senior Director at FLAC
Senior Consultant at Colin Bashford Associates

Education

1985 - 1988
BA Hons from University of Exeter
1989 - 1990
Masters from King's College London

More Information

Social Presence :

Prographics :

Exp : 21 Location : Central Bedfordshire, England, United Kingdom Job Level : Senior Designation : Senior Director at FLAC
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Insights For Selling To Julian

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julian is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Julian

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Julian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Julian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Julian

Personality Compatibility


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