Juliana Morais Batista de Lima

Sharpshooter
DISC Type : CD

Founder at Compass Business Boutique

Campinas, São Paulo, Brazil

Overview

Juliana Morais Batista de Lima is an executive and founder with over 20 years of experience at global brands like Unilever and Natura. As the Founder of Compass Business Boutique, she specializes in the Health & Wellness industries across Latin America, leveraging her expertise in sustainable growth, innovation, and brand strategy, supported by an education from Northwesterns Kellogg School of Management.

Outside of her professional life, Juliana is a passionate world traveler, having visited 39 countries. She values introspection and reflection, drawing on intuition as a guide, a perspective deepened by experiences like her travels in India. This suggests a deep interest in understanding different cultures and philosophies.

Unique fact: She is also an Angel Investor and mentor, actively advising startups and contributing to the growth of new businesses.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Health & Technology
She has spoken about how digital tools, wearables, and AI can empower individuals to take control of their health and well-being.
Sustainable Growth
Emphasizes the importance of long-term strategic planning over short-term gains, a core philosophy in her consulting and personal posts.
Purpose-Driven Business
Transitioned from major corporations to found her own boutique firm, seeking more meaning and direction in her work.

Media Appearances

Juliana has no verified media appearances

Work History

1-2024
Founder at Compass Business Boutique
2011
Senior Executive at Natura
2018 - 2022
Global Brand, Categories & Innovation Director at Natura
2017 - 2018
Global Product Innovation & Marketing Manager/ Product Owner at Natura
2014 - 2017
Global Portfolio & Pipeline Manager at Natura

Education

4-2024 - 6-2024
Executive Education Program from Northwestern University - Kellogg School of Management
Executive Education Program from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 22 Location : Campinas, São Paulo, Brazil Job Level : Leadership Designation : Founder at Compass Business Boutique
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juliana

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • If convinced, they can reach decisions quite fast.
  • Can Juliana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Juliana

Personality Compatibility


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