Juliana Morais Batista de Lima in

Juliana Morais Batista de Lima

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Founder at Compass Business Boutique
📍 Campinas, São Paulo, Brazil

Juliana Morais Batista de Lima is an executive and founder with over 20 years of experience at global brands like Unilever and Natura. As the Founder of Compass Business Boutique, she specializes in the Health & Wellness industries across Latin America, leveraging her expertise in sustainable growth, innovation, and brand strategy, supported by an education from Northwesterns Kellogg School of Management.

Outside of her professional life, Juliana is a passionate world traveler, having visited 39 countries. She values introspection and reflection, drawing on intuition as a guide, a perspective deepened by experiences like her travels in India. This suggests a deep interest in understanding different cultures and philosophies.

Unique fact: She is also an Angel Investor and mentor, actively advising startups and contributing to the growth of new businesses.

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Experience
22 Years
Current Role
Founder
Job Level
Leadership
Location
Campinas, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Juliana cares about

Health & Technology
She has spoken about how digital tools, wearables, and AI can empower individuals to take control of their health and well-being.
Sustainable Growth
Emphasizes the importance of long-term strategic planning over short-term gains, a core philosophy in her consulting and personal posts.
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Career

Work history

1-2024
Founder
Compass Business Boutique
2011
Senior Executive
Natura
2018 - 2022
Global Brand, Categories & Innovation Director
Natura
2017 - 2018
Global Product Innovation & Marketing Manager/ Product Owner
Natura
2014 - 2017
Global Portfolio & Pipeline Manager
Natura
In the press

Media appearances

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Education
4-2024 - 6-2024
Executive Education Program
Northwestern University - Kellogg School of Management
Executive Education Program
Fundação Dom Cabral
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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