Julianne Fraser

Examiner
DISC Type : cs

President & CEO at Dialogue New York

New York, New York, United States

Overview

Julianne Fraser is the founder and CEO of Dialogue New York, a digital marketing consultancy specializing in luxury and lifestyle brands. With a background from the Fashion Institute of Technology, shes recognized as a creative, driven, and strategic leader in brand marketing.

Originally from Canada, Julianne moved to New York to pursue her passion for marketing. She emphasizes building genuine, human-to-human connections in her work and unwinds by reading and listening to podcasts to stay present and disconnected from technology.

She developed a proprietary system called the "Dialogue Method" to scale her agencys operations without losing its high-touch, personal approach.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Topics They Care About

The Dialogue Method
Her proprietary philosophy for scaling her agency by automating tedious tasks while maintaining a human-to-human approach in strategy, pitching, and negotiations.
AI in Marketing
Believes AI’s biggest value is saving time on tedious tasks, allowing her team to focus on building community and sparking emotional connections with customers.
Luxury Brand Growth
Her agency specializes in developing robust digital programs that accelerate the growth of luxury and lifestyle brands in global markets like New York, Paris, and Tokyo.

Media Appearances

Julianne has no verified media appearances

Work History

10-2017
President & CEO at Dialogue New York
10-2015 - 10-2017
Senior Marketing Director at Village Marketing
7-2014 - 10-2015
Digital Communications Manager at Lacoste
6-2013 - 7-2014
Corporate Digital Content Manager at Morgans Hotel Group
5-2012 - 6-2013
Social Media Coordinator at Morgans Hotel Group

Education

2011 - 2012
Advertising and Marketing Communications from Fashion Institute of Technology
2007 - 2011
Bachelor of Commerce With Distinction from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Leadership Designation : President & CEO at Dialogue New York
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Insights For Selling To Julianne

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julianne is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Julianne

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Julianne move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Julianne take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Julianne

Personality Compatibility


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