Julie Socolow

Editor
DISC Type : CS

Associate Director, Addressable Strategy at Matterkind

New York City Metropolitan Area, United States

Overview

Julie has no verified overview

Personality Overview

Skeptic

Late Adopter

Slow Buyer

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Julie has no verified topics they care about

Media Appearances

Julie has no verified media appearances

Work History

1-2022
Associate Director, Addressable Strategy at Matterkind
4-2021
Manager at Matterkind
5-2020 - 4-2021
Senior Associate, Addressable Strategy at Matterkind
9-2019 - 4-2021
Senior Associate, Programmatic Strategy at Cadreon
3-2019 - 9-2019
Senior Media Planner at HealixGlobal

Education

2012 - 2016
Bachelor of Arts (B.A.) from Clemson University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director, Addressable Strategy at Matterkind
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Julie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Julie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Julie

Personality Compatibility


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