Iain M.

Energizer
DISC Type : I

Director, Digital and eCommerce at Cerberus Capital Management

New York City Metropolitan Area, United States

Overview

Iain has no verified overview

Personality Overview

Informal

Imaginative

Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Iain has no verified topics they care about

Media Appearances

Iain has no verified media appearances

Work History

4-2025
Director, Digital and eCommerce at Cerberus Capital Management
7-2023 - 4-2025
Senior Vice President, Digital and eCommerce at Cerberus Capital Management
2-2022 - 7-2023
Vice President, Digital and eCommerce at Cerberus Capital Management
3-2016 - 10-2019
Director, Products and Services at Synapse Group Inc. a Time Inc. Company
1-2014 - 3-2016
Associate Director, Products and Services at Synapse Group Inc. a Time Inc. Company

Education

2003 - 2007
B.S. Mechanical Engineering from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Digital and eCommerce at Cerberus Capital Management
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Insights For Selling To Iain

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iain is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Iain

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Iain move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Iain take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Iain

Personality Compatibility


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