Julie VIDAL

Questioner
DISC Type : c

Chef de Groupe Marketing Nouvelles Categories at Groupe Aoste

Greater Lyon Area, France

Overview

Julie Vidal is a seasoned marketing leader with over a decade of experience in business development and strategy. A graduate of emlyon business school, she currently spearheads new category development at Groupe Aoste, leveraging her expertise in team mobilization and driving growth in the retail sector.

She is leading what Aoste considers its most significant brand launch in the last ten years.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Plant-Based Innovation
Leads the marketing for Better Balance, Aoste's ambitious entry into the plant-based food market, aiming to democratize plant-based eating for flexitarian consumers.
Major Brand Launches
She is the driving force behind the Better Balance launch, which she has stated is the group's most important new brand in France for a decade.
Go-to-Market Strategy
Employs a multi-channel launch strategy including digital campaigns, influencer marketing, and over 500 in-store tasting operations to drive consumer adoption.

Media Appearances

Julie has no verified media appearances

Work History

9-2023
Chef de Groupe Marketing Nouvelles Categories at Groupe Aoste
6-2020 - 9-2023
Directrice Category Manager et support des ventes at Groupe Aoste
2-2012 - 6-2020
Responsable Grand compte Circuit GMS at Groupe Aoste
10-2010 - 2-2012
Trade Category Manager at PANZANI
10-2008 - 10-2010
TRADE CATEGORY MANAGER ET CHEF DE SECTEUR at Unilever

Education

2017 - 2018
Programme général de management from emlyon business school
2004 - 2008
Master's degree from MBS School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Lyon Area, France Job Level : N/A Designation : Chef de Groupe Marketing Nouvelles Categories at Groupe Aoste
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Julie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Julie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Julie

Personality Compatibility


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