Julie Wnek, CPA, MBA

Questioner
DISC Type : c

Chief Financial Officer at Vets Choice Radiology

Greater Pittsburgh Region, United States

Overview

Julie Wnek is a growth-focused CFO with deep expertise spanning MedTech and veterinary teleradiology. Her career is built on a foundation of Big 4 accounting with KPMG and includes leading multiple private equity transactions and M&A integrations. She holds a CPA license and an MBA from the University of Pittsburgh.

Outside of her executive role, Julie is committed to her community, having served on the Westmoreland County 4-H Board of Directors. She has also shared her knowledge as an adjunct accounting professor. Colleagues describe her as up-beat, friendly, and knowledgeable, with a focus on company culture and work-life balance.

Julie has served as a board member for the Westmoreland County 4-H.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Veterinary Tech
As CFO of Vet's Choice Radiology, she is focused on growth in the tech-enabled veterinary science space, actively hiring and promoting the company's services.
M&A and Integrations
She has successfully led an organization through two private equity transactions and several add-on acquisitions and their subsequent integrations.
Building Company Culture
Her hiring posts emphasize finding people for an "amazing organization where pets and people matter, " and she is recognized for valuing work-life balance.

Media Appearances

Julie has no verified media appearances

Work History

12-2025
Chief Financial Officer at Vets Choice Radiology
1-2015 - 10-2025
RQM+ Chief Financial Officer at RQM+
3-2012 - 1-2015
Director of Finance and Business Services at RQM+
9-2011 - 3-2012
Corporate Development Director at Medrad
12-2010 - 10-2011
Corporate Development Manager at Medrad

Education

2004 - 2006
MBA from University of Pittsburgh Katz Graduate School of Business
B.S. from Saint Vincent College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Pittsburgh Region, United States Job Level : Leadership Designation : Chief Financial Officer at Vets Choice Radiology
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Julie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Julie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Julie

Personality Compatibility


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