Jur Van Wamel in

Jur Van Wamel

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Head of marketing at Lekker Bezig
📍 Amsterdam, North Holland, Netherlands

Jur is a member of the Eurapco Lab Innovation Team, focusing on pioneering digital products and strategies for major European insurance companies. A digital strategist with a background at Achmea, he specializes in service design and data-driven marketing. He was previously recognized on the T500 list of top young digital talents.

He has an entrepreneurial mindset and a passion for behavioral psychology, energized by connecting with people and seeing his works real-world impact. Outside of his professional life, Jur is an exercise enthusiast, valuing fitness for the energy, structure, and discipline it provides.

Unique fact: His biggest personal fear is regret, which motivates him to pursue impactful work.

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Experience
4 Years
Current Role
Head of marketing
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Jur shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jur cares about

Corporate Innovation
Works in the Eurapco Lab, an innovation hub for major insurance partners, and was previously at the Achmea Innovation Hub.
Service Design
A core part of his professional title and expertise, focusing on building engaging and innovative digital products that resonate with customers.
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Career

Work history

4-2025
Head of marketing
Lekker Bezig
Achmea Impact Ventures
2 yrs 4 mos
Achmea
Full-time
10-2020 - 4-2023
Coordinator external relations and activities of the Young Achmea network
Jong Achmea
6-2018 - 4-2020
Online marketeer & Digital designer (Freelance)
Spakkend
In the press

Media appearances

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Education
9-2022 - 11-2022
Business Analist
NCOI Opleidingen
2020 - 2021
Post HBO - Digital Marketing Expert
Beeckestijn Business School
2016 - 2018
Honoursprogram Leadership of Commerce: Marketing
Amsterdam University of Applied Sciences
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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