Jurjan Knol

Critic
DISC Type : C

VP Marketing | EMEA at Embraer

Netherlands

Overview

Jurjan is the VP of Marketing for the EMEA region at Embraer, with over a decade of experience at aviation leaders like Airbus and Transavia. A Cranfield University alumnus, his expertise covers airline marketing, fleet planning, and business development in the global aeronautics industry.

Described as having an entrepreneurial spirit, Jurjan is a calm and persistent team player who excels at building international relationships. He has a keen interest in the business strategies of companies like KLM and insights from the Harvard Business Review.

He played a key role in a landmark order for Embraers E195-E2 jets from the Amsterdam-based company TrueNoord, significantly boosting the aircrafts presence in Europe.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

E2 Jet Program
He actively promotes the Embraer E195-E2 jet, celebrating its growing footprint and recent landmark orders that are expanding its presence in Europe and globally.
European Aviation Market
His role focuses on the EMEA region, where he is involved in high-profile industry events like the Dubai Airshow and securing deals with European partners.
Airline Fleet Strategy
His career at Embraer and Airbus has focused on aircraft marketing campaigns, addressing topics like fleet planning, operating costs, and network development for airlines.

Media Appearances

Jurjan has no verified media appearances

Work History

1-2025
VP Marketing | EMEA at Embraer
8-2024 - 12-2024
Marketing Director at Embraer
8-2023 - 8-2024
Airline Marketing Director at Airbus
3-2020 - 8-2023
Airline Marketing Manager at Airbus
10-2013 - 3-2020
Airline Marketing Manager at Airbus

Education

2005 - 2006
Master of Science from Cranfield University
2000 - 2005
BSc from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 21 Location : Netherlands Job Level : Senior Designation : VP Marketing | EMEA at Embraer
URL has been copied!

Insights For Selling To Jurjan

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jurjan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jurjan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jurjan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jurjan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jurjan

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.