Jurre Groot in

Jurre Groot

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Clay Solutions Partner at Clay
📍 Amsterdam, North Holland, Netherlands

Jurre is the founder of closedin. io, where he helps B2B companies with Go-to-Market systems and lead generation. He previously founded Flowkey B. V. , an e-commerce venture where he built multiple brands from the ground up, gaining extensive experience in product development, marketing, and international logistics.

Fueled by a curiosity for new market opportunities, Jurre is dedicated to personal growth and building long-term, win-win relationships. He believes sales is not a trick but a way to genuinely connect a solutions value to a customers specific need, a philosophy that guides his entrepreneurial ventures.

He uniquely defines his work not as sales or marketing, but as "GTM engineering"—a discipline focused on creating clear strategies for market entry.

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Experience
8 Years
Current Role
Clay Solutions Partner
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jurre cares about

GTM Engineering
He has coined this term to describe his work, positioning it as a distinct field between sales and marketing that many companies lack.
B2B Lead Generation
His current company, closedin. io, specializes in generating qualified leads and booking meetings for B2B clients using a mix of data, AI, and creative strategy.
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Career

Work history

11-2025
Clay Solutions Partner
Clay
9-2025
Certified Instantly Expert
Instantly.ai
3-2025
Founder
closedin.io
10-2019
Founder
Flowkey B.V.
6-2019 - 11-2020
Verkoper
Fonky Sales
In the press

Media appearances

Jurre Groot | Sofort zum Experten. Featured in Instantly.ai
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Education

Jurre has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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