Jurre Groot in

Jurre Groot

Enigma · DISC type idc
Clay Solutions Partner at Clay
📍 Amsterdam, North Holland, Netherlands

Jurre is the founder of closedin. io, where he helps B2B companies with Go-to-Market systems and lead generation. He previously founded Flowkey B. V. , an e-commerce venture where he built multiple brands from the ground up, gaining extensive experience in product development, marketing, and international logistics.

Fueled by a curiosity for new market opportunities, Jurre is dedicated to personal growth and building long-term, win-win relationships. He believes sales is not a trick but a way to genuinely connect a solutions value to a customers specific need, a philosophy that guides his entrepreneurial ventures.

He uniquely defines his work not as sales or marketing, but as "GTM engineering"—a discipline focused on creating clear strategies for market entry.

Read the full overview →
Experience
8 Years
Current Role
Clay Solutions Partner
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Jurre shows up

Challenger
Fast Follower
Persuasive & Assertive

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.

Priorities

Topics Jurre cares about

GTM Engineering
He has coined this term to describe his work, positioning it as a distinct field between sales and marketing that many companies lack.
B2B Lead Generation
His current company, closedin. io, specializes in generating qualified leads and booking meetings for B2B clients using a mix of data, AI, and creative strategy.
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Career

Work history

11-2025
Clay Solutions Partner
Clay
9-2025
Certified Instantly Expert
Instantly.ai
3-2025
Founder
closedin.io
10-2019
Founder
Flowkey B.V.
6-2019 - 11-2020
Verkoper
Fonky Sales
In the press

Media appearances

Jurre Groot | Sofort zum Experten. Featured in Instantly.ai
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Education

Jurre has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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