Jurre Groot

Enigma
DISC Type : idc

Clay Solutions Partner at Clay

Amsterdam, North Holland, Netherlands

Overview

Jurre is the founder of closedin. io, where he helps B2B companies with Go-to-Market systems and lead generation. He previously founded Flowkey B. V. , an e-commerce venture where he built multiple brands from the ground up, gaining extensive experience in product development, marketing, and international logistics.

Fueled by a curiosity for new market opportunities, Jurre is dedicated to personal growth and building long-term, win-win relationships. He believes sales is not a trick but a way to genuinely connect a solutions value to a customers specific need, a philosophy that guides his entrepreneurial ventures.

He uniquely defines his work not as sales or marketing, but as "GTM engineering"—a discipline focused on creating clear strategies for market entry.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

GTM Engineering
He has coined this term to describe his work, positioning it as a distinct field between sales and marketing that many companies lack.
B2B Lead Generation
His current company, closedin. io, specializes in generating qualified leads and booking meetings for B2B clients using a mix of data, AI, and creative strategy.
AI in Sales
He actively discusses the impact of AI on the workforce, particularly how it's replacing jobs while also being a core component of his company's lead generation services.

Media Appearances

Jurre Groot | Sofort zum Experten. Featured in Instantly.ai

See Now

Work History

11-2025
Clay Solutions Partner at Clay
9-2025
Certified Instantly Expert at Instantly.ai
3-2025
Founder at closedin.io
10-2019
Founder at Flowkey B.V.
6-2019 - 11-2020
Verkoper at Fonky Sales

Education

Jurre has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Clay Solutions Partner at Clay
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Insights For Selling To Jurre

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jurre is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jurre

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jurre move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jurre take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jurre

Personality Compatibility


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