Justin Lacroix

Examiner
DISC Type : sc

Commercial at ITC Global Canada

Montreal, Quebec, Canada

Overview

Justin Lacroix is a Commercial Advisor at ITC Canada, specializing in multilingual and accessible communication solutions for Canadian businesses. A graduate of Trent Universitys BBA program, he focuses on providing integrated services, including advanced humAIn® (AI + human revision) translation, to support companies in their global outreach.

He has a keen eye for brand identity, emphasizing the importance of linguistic consistency, much like how Disney refers to employees as "Cast Members. "

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI in Translation
Organizes events and shares insights on integrating AI in the workplace, including its benefits and risks in translation.
Multilingual Communication
His core professional role involves advising Canadian companies on their multilingual communication projects and strategies.
Brand Credibility
He writes about the importance of linguistic consistency as a key factor in building and maintaining a credible brand identity.

Media Appearances

Justin has no verified media appearances

Work History

11-2025
Commercial at ITC Global Canada

Education

2021 - 2024
Bachelor of Business Administration - BBA from Trent University
2018 - 2020
science humaine: Administration des affaires from Collège Jean-de-Brébeuf

More Information

Social Presence :

Prographics :

Exp : 1 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Commercial at ITC Global Canada
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Justin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Justin take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Justin

Personality Compatibility


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