Justin Lang

Observer
DISC Type : ci

Owner Operator at Emperiadent Consulting Inc.

Dieppe, New Brunswick, Canada

Overview

Justin Lang is a Dental Practice Consultant and owner of Emperiadent Consulting Inc. with over 13 years of experience in direct sales within the dental industry. He specializes in helping dental professionals grow their practices by offering innovative products, services, and continuing education courses from institutions like the Las Vegas Institute For Advanced Dental Studies.

Outside of his professional life, Justin is passionate about mentorship and community involvement. He previously dedicated his time to coaching a Pee Wee hockey team, an experience he found deeply impactful and rewarding, demonstrating a commitment to guiding and developing young people.

He once received a surprise message from a player he coached 15 years prior, highlighting the long-lasting positive impact he has on others.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Dental Technology
He expresses excitement about new technologies and innovations in the dental field and focuses on offering cutting-edge products and services to his clients.
Practice Efficiency
He is actively interested in solving the day-to-day annoyances and challenges that dental professionals face, from ergonomic pain to patient management.
Consultative Selling
His career is built on helping customers fill their needs and reach professional goals, emphasizing a partnership approach rather than a transactional one.

Media Appearances

Justin has no verified media appearances

Work History

5-2023
Owner Operator at Emperiadent Consulting Inc.
9-2021 - 10-2023
Sales Agent at Univet Optical Technologies North America
7-2016
Independent Sales Contractor at Sinclair Dental Co. Ltd.
1-2012 - 7-2016
Territory Manager Aurum Ceramic/Classic and Avinent Implants at The Aurum Group
8-2009 - 1-2012
Feild Sales at Lyreco (Now Called Novexco-Hamster)

Education

2012 - 2012
Dental from Las Vegas Institute For Advanced Dental Studies
2005 - 2006
Sales from CCNB Dieppe

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dieppe, New Brunswick, Canada Job Level : Junior Designation : Owner Operator at Emperiadent Consulting Inc.
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Justin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Justin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Justin

Personality Compatibility


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