Justin Leader in

Justin Leader

Trailblazer · DISC type DI
Co Host at The EOB Podcast
📍 Hershey, Pennsylvania, United States

Justin Leader is the CEO of BenefitsDNA, a firm dedicated to fixing healthcare through transparency and cost-mitigation. He is a public speaker, a certified Health Rosetta Advisor, and holds Masters and Bachelors degrees from PennWest California. People who have worked with him describe him as having integrity and passion, calling him a "master networker" and an "outstanding individual."

Justin is a husband and a father to two boys, Cullin and Henry. He identifies as a "Go-Giver," driven by a passion for helping people and building relationships. He is actively involved in his community, having served with the PA State Council of SHRM, the American Heart Association, and Junior Achievement.

He is a self-proclaimed "total science fiction and horror movie nerd," with a particular fondness for classics like "Predator" and "Terminator 2."

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Experience
18 Years
Current Role
Co Host
Job Level
Leadership
Location
Hershey, Pennsylvania, United States
Personality Overview

How Justin shows up

Values Relationships
Informal
Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you.

Priorities

Topics Justin cares about

Healthcare Transparency
His company's mission is "We Fix Your Healthcare." He advocates for PBM transparency and co-hosts The EOB Podcast to demystify confusing health benefits for employers.
Servant Leadership
He runs a public speaking business called "Leaders Never Quit" and won the Vistage Leadership Award. He frequently speaks on perseverance, hope, and leadership.
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Career

Work history

6-2025
Co Host
The EOB Podcast
4-2025
Senior Advisor
Health Plan Legal Counsel
7-2020
Owner
Leaders Never Quit
7-2020 - 12-2023
Advisor & Partner
Highlight Health LLC
7-2020 - 12-2021
Consultant
Benefit Design Specialists, Inc.
In the press

Media appearances

Episode 12: Justin Leader, CEO of BenefitsDNA (The EOB Podcast). Featured in YouTube
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Education
2005 - 2007
Master of Science
PennWest California
2001 - 2005
Bachelor of Science
PennWest California
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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