Justin Osofsky

Enthusiast
DISC Type : i

Head of Partnerships & Business Development at Meta

San Francisco, California, United States

Overview

Justin Osofsky is a seasoned Meta executive with over 17 years at the company, now serving as the Head of Partnerships & Business Development. As the former COO of Instagram, he was instrumental in scaling the platform past two billion users and growing Reels to a $3 billion revenue run rate. He holds both an MBA and a JD from Harvard.

Originally from New Orleans, Justin grew up in a family that highly valued education. He now lives in San Francisco with his wife and two daughters. He is actively involved in his community, serving on the Technology Advisory Council for The Hamlin School, which his daughters attend.

Unique fact: Justin and his wife Alisha established the "Osofsky Family Equal Justice Endowed Scholarship" at Boston College Law School to support underrepresented students.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

AI Ecosystems
His current role focuses on shaping ecosystem relationships across AI, and he recently hosted Meta's first LlamaCon for developers and partners building with their open-source AI models.
Scaling GTM
He has extensive experience leading sales and operations for Meta's SMB group and recently spoke at the Smart AI Leadership Summit on building and scaling Go-to-Market strategies.
Global Partnerships
A core part of his career, he has led media partnerships, global operations, and now oversees all business development to support product adoption for Meta's entire family of apps.

Media Appearances

Land Your Dream Job ft. Meta Head of Partnerships & BD Justin Osofsky. Featured in YouTube Shorts

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Nicola Mendelsohn and Justin Osofsky to lead global ad sales and partnerships at Meta. Featured in Best Media Info

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Justin Osofsky, Head of Partnerships and Business Development. Featured in Meta (official media gallery)

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Work History

12-2024
Head of Partnerships & Business Development at Meta
1-2023 - 12-2024
Head of SMB Group at Meta
6-2019 - 1-2023
Chief Operating Officer, Instagram (concurrent with VP, Global Operations at Meta) at Meta
1-2013 - 1-2023
Vice President, Global Operations (concurrent with other leadership roles) at Meta
6-2008 - 6-2019
Leadership roles across Partnerships, Sales, Monetization, and Global Operations at Meta

Education

9-2001 - 6-2005
MBA from Harvard Business School
9-2001 - 6-2005
JD from Harvard Law School

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Partnerships & Business Development at Meta
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Justin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Justin take some risk or not?

  • They can take some low-probability risks if needed.

You And Justin

Personality Compatibility


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