Kaitlyn Sorensen, MBA

Trailblazer
DISC Type : DI

Product Marketing Manager at BambooHR

Santaquin, Utah, United States

Overview

Kaitlyn Sorensen is a Product Marketing Manager at BambooHR with expertise in go-to-market strategy and customer-centric storytelling. Holding an MBA from Utah Valley University, she has driven revenue growth at OpenText and Nu Skin. Colleagues describe her as organized, creative, professional, and kind.

Kaitlyn has taught entrepreneurship as an Adjunct Instructor at her alma mater, Utah Valley University, mentoring students while building her career in product marketing.

Personality Overview

Assertive

Charismatic

Achievement-Oriented

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Go-to-Market Strategy
She has led end-to-end GTM strategy for multiple product launches, and it remains a core component of her professional focus and expertise.
Customer Storytelling
She focuses on translating complex products into compelling narratives that resonate with customers, turning technical features into tangible value.
Fostering Entrepreneurship
As an Adjunct Instructor, she developed curriculum and mentored Utah Valley University students in identifying, developing, and refining their business ideas.

Media Appearances

Kaitlyn Sorensen – MBA Alumna 2021, Product Marketing Manager at BambooHR. Featured in Utah Valley University (Facebook)

See Now

Work History

4-2026
Product Marketing Manager at BambooHR
7-2023 - 4-2026
Product Marketing Manager, SMB at OpenText
8-2022
Adjunct Instructor at Utah Valley University
2-2022 - 7-2023
Product Marketing Manager, Enterprise at OpenText
5-2021 - 2-2022
Product Marketing Manager at Nu Skin

Education

2020 - 2021
Master of Business Administration - MBA from Utah Valley University
2017 - 2020
Bachelor's degree from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Santaquin, Utah, United States Job Level : Middle Designation : Product Marketing Manager at BambooHR
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Insights For Selling To Kaitlyn

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaitlyn is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kaitlyn

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kaitlyn move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kaitlyn take some risk or not?

  • They can take risks if necessary.

You And Kaitlyn

Personality Compatibility


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