Kala Ferriby

Evaluator
DISC Type : dsc

Manager, Retail Operations at Visionworks of America

Greater Tampa Bay Area, United States

Overview

Kala has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Kala has no verified topics they care about

Media Appearances

Kala has no verified media appearances

Work History

1-2023
Manager, Retail Operations at Visionworks of America
11-2017 - 5-2022
Director of Operations at Pearle Vision Center
4-2014 - 10-2017
Store Market Manager at Lenscrafters
10-2012 - 7-2013
Marketing Manager at The Buckle, Inc.
8-2007 - 3-2014
Brand Manager at Bath & Body Works and White Barn

Education

Education details unavailable from St. Petersburg College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Tampa Bay Area, United States Job Level : Middle Designation : Manager, Retail Operations at Visionworks of America
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Insights For Selling To Kala

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kala is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kala

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kala move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kala take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kala

Personality Compatibility


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