Kara Smith Brown

Captain
DISC Type : DS

Founder + Chief Revenue Officer (CRO) at LeadCoverage

Atlanta, Georgia, United States

Overview

Kara Smith Brown is the Founder and CEO of LeadCoverage, a go-to-market consultancy specializing in the supply chain and logistics industry. A bestselling author and graduate of the University of Illinois and Harvard Business School Executive Education, she is described by peers as tenacious, driven, and a creative problem solver.

Personality Overview

Output-Driven

Consummate Professional

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Go-to-Market Strategy
Her consultancy and bestselling book, "The Revenue Engine, " focus on creating measurable, data-driven go-to-market strategies, particularly for the freight and supply chain industries.
Supply Chain Tech
She has built her career and company around providing specialized marketing and sales enablement for the supply chain, logistics, and technology sectors.
B2B Demand Generation
Frequently speaks about turning marketing from a cost center into a profit powerhouse by focusing on measurable pipeline value, intent data, and marketing ROI.

Media Appearances

Kara has no verified media appearances

Work History

1-2019
Founder + Chief Revenue Officer (CRO) at LeadCoverage
8-2016
Owner at LeadCoverage
Board Member at 28Freight
1-2024
Advisor at Front
7-2019
Network Leader at Village Global

Education

11-2022 - 11-2022
EO with Harvard: Inspiring Entrepreneurial Strategy from Harvard Business School Executive Education
2000 - 2004
BS from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 9 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder + Chief Revenue Officer (CRO) at LeadCoverage
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Insights For Selling To Kara

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kara

Personality Compatibility


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