Karan Arora

Enigma
DISC Type : dci

Founder at BEAST

Singapore, Singapore

Overview

Karan is a PhD candidate in Public Policy at the National University of Singapore and the founder of BEAST, a firm applying behavioural economics to solve challenges in India and the global south. With a Masters in Behavioural and Economic Science from the University of Warwick, he specializes in creating high-impact digital interventions.

Driven by a passion for his field, Karans interests lie at the intersection of strategic thinking, product design, and finance. He actively contributes to the discourse on behavioural science by participating in academic workshops and webinars, aiming to democratize the science for wider application and social benefit.

His first academic publication was accepted in the Behavioural Public Policy journal, detailing a digital campaign he designed to increase usage of an anti-littering app.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Applied Behavioural Science
As the founder of BEAST, his primary focus is applying behavioural science for the social and economic benefit of India and the global south.
Behavioural Public Policy
He is pursuing a PhD in this field at the National University of Singapore and presents his research at international workshops.
Digital Nudges
His company creates low-cost, high-impact digital interventions, and his first academic paper focused on a digital campaign to change user behaviour on an app.

Media Appearances

Karan has no verified media appearances

Work History

11-2018
Founder at BEAST
10-2020
Adjunct Professor at Indian School of Public Policy (ISPP)
9-2021
Adjunct Professor at Meghnad Desai Academy of Economics (MDAE)
10-2017 - 9-2018
Co-Founder and Head of Nudge Unit at Warwick Behavioural Insights Team

Education

8-2023 - 8-2027
Doctor of Philosophy - PhD from Lee Kuan Yew School of Public Policy
2017 - 2018
MSc Behavioural and Economic Science from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 8 Location : Singapore, Singapore Job Level : Leadership Designation : Founder at BEAST
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Insights For Selling To Karan

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Karan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Karan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Karan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Karan

Personality Compatibility


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