Karan Lakhwani

Go-getter
DISC Type : d

Director at Newton

Bengaluru, Karnataka, India

Overview

As a Director at Newton, Karan Lakhwani is a seasoned mobile marketing leader with over eight years of experience driving growth for major brands in India and SEA. An alumnus of IIM Lucknow and Christ University, colleagues describe him as a strategic and empathetic leader with a deep understanding of the app ecosystem.

Karan is passionate about creativity and innovation, actively engaging with communities of designers, copywriters, and visual storytellers. He enjoys exchanging fresh perspectives and follows emerging trends in deep tech, while also showing support for initiatives like "Women in Product" events.

He has a keen eye for simple and effective storytelling in marketing campaigns.

Personality Overview

Fast-Paced

Self-Confident

Decisive

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Mobile App Growth
His career at AppTweak and Newton is focused on using data science, ASO, and AI-driven strategies to help mobile applications grow in competitive markets like India and SEA.
Marketing Storytelling
He analyzes and praises marketing campaigns that use clean visuals, crisp copy, and simple storytelling to create a powerful message that instantly connects with the audience.
Creative Communities
Finds inspiration and value in conversations with creators, including designers, advertisers, and photographers, to exchange ideas and gain fresh perspectives on visual design and storytelling.

Media Appearances

Karan has no verified media appearances

Work History

7-2024
Director at Newton
4-2022 - 7-2024
Head of India at AppTweak
4-2020 - 3-2022
Head Of Business Development at AppTweak
4-2018 - 3-2020
Sales Manager at LinkedIn
8-2016 - 3-2018
Associate Relationship Manager at LinkedIn

Education

2020 - 2021
EPSM from Indian Institute of Management, Lucknow
2013 - 2015
Master of Business Administration (MBA) from Christ University, Bangalore

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director at Newton
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Insights For Selling To Karan

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karan is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Karan

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Karan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Karan take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Karan

Personality Compatibility


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