Kareen Vilnai

Supporter
DISC Type : s

Principal Product Marketing Manager at Amazon

Greater Seattle Area, United States

Overview

Kareen is a Principal Product Marketing Manager at Amazon, specializing in B2B and consumer technology. She excels in go-to-market strategies, voice of customer feedback, and driving growth through results-driven campaigns.

She has a background in Environmental Design and has taken courses in marketing at Northwestern Universitys Kellogg School of Management. Kareen is dedicated to improving user experience through research and feedback.

People often describe her as customer-centric and an excellent Product Marketing professional.

Personality Overview

Social Proof Driven

Procedural

Slow To Decisions

They get along well with all people.  They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.

Topics They Care About

Product Marketing Leadership
Kareen is a Principal Product Marketing Manager at Amazon, with a strong background in defining and executing go-to-market strategies for B2B and consumer technology products.
Voice of Customer
She consistently drives Voice Of The Customer feedback to define product strategy and functionality, utilizing qualitative and quantitative research initiatives.
GTM Strategy
Kareen has extensive experience in developing global marketing strategies, online campaigns, and lead generation for product launches.

Media Appearances

Kareen has no verified media appearances

Work History

2020
Principal Product Marketing Manager at Amazon
2016 - 2019
Senior Product Marketing Manager at Microsoft
2014 - 2015
Product Marketing Manager at Demand Media
2013 - 2014
Vice President of Digital Marketing at Pipeliner CRM
7-2012 - 10-2013
Marketing Manager at Passenger

Education

Environmental Design from ArtCenter College of Design
Kellogg on Marketing from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Seattle Area, United States Job Level : Senior Designation : Principal Product Marketing Manager at Amazon
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Insights For Selling To Kareen

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kareen is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Kareen

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Kareen move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Kareen take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Kareen

Personality Compatibility


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