Karen Broughton
Chief Sales and Marketing Officer at Travelodge Hotels Limited
📍 United Kingdom
Karen Broughton is a board-level marketer and the Chief Sales and Marketing Officer at Travelodge Hotels Limited. She has a strong record of transforming market share and sales growth, with expertise in brand and digital strategy. She holds a BA Hons in Business Studies from The University of Sheffield.
She recently launched Travelodges first new brand platform in over a decade, "Better get a Travelodge".
Read the full overview →Experience
24 Years
Current Role
Chief Sales and Marketing Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Karen cares about
Brand Revitalization
Recently led the launch of Travelodge's first new brand platform in 12 years to reposition the company as the "smarter choice" for travelers.
Value-Driven Marketing
Emphasizes communicating value and affordability as a core tenet of marketing strategy, particularly in adverse economic climates.
Career
Work history
9-2014
Chief Sales and Marketing Officer
Travelodge Hotels Limited
7-2011 - 8-2014
Marketing & Service Delivery Director
Money Advice Service
9-2007 - 6-2011
Marketing & Communications Director
World Duty Free (Autogrill Retail UK)
11-2006 - 9-2007
Airport Brands Director
BAA
9-2004 - 11-2006
Head of Character
BAA
In the press
Media appearances
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Education
Karen has no verified education history
Social presence
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