Karen Broughton is a board-level marketer and the Chief Sales and Marketing Officer at Travelodge Hotels Limited. She has a strong record of transforming market share and sales growth, with expertise in brand and digital strategy. She holds a BA Hons in Business Studies from The University of Sheffield.
She recently launched Travelodges first new brand platform in over a decade, "Better get a Travelodge".
Karen Broughton
Chief Sales and Marketing Officer at Travelodge Hotels Limited
United Kingdom
Overview
Topics They Care About
Brand Revitalization
Recently led the launch of Travelodge's first new brand platform in 12 years to reposition the company as the "smarter choice" for travelers.
Value-Driven Marketing
Emphasizes communicating value and affordability as a core tenet of marketing strategy, particularly in adverse economic climates.
Digital Transformation
Her role is centered on leveraging digital strategy to drive sales revenue, develop customer propositions, and enhance the overall customer experience.
Media Appearances
Karen has no verified media appearances
Work History
9-2014
Chief Sales and Marketing Officer at Travelodge Hotels Limited
7-2011 - 8-2014
Marketing & Service Delivery Director at Money Advice Service
9-2007 - 6-2011
Marketing & Communications Director at World Duty Free (Autogrill Retail UK)
11-2006 - 9-2007
Airport Brands Director at BAA
9-2004 - 11-2006
Head of Character at BAA
10-2000 - 8-2004
Global Brand Manager - Club World at British Airways
Education
Karen has no verified education history
More Information
Social Presence :
Prographics :
Exp : 24
Location : United Kingdom
Job Level : Leadership
Designation : Chief Sales and Marketing Officer at Travelodge Hotels Limited
