Karen Ferguson, Ph.D.

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DISC Type : dc

Chief Transformation Officer at Education Affiliates

Westfield, Indiana, United States

Overview

Dr. Karen Ferguson is a higher education executive and EdTech innovator focused on student success and transforming access for non-traditional learners. People who have worked with her describe her as an innovative, strategic, and dedicated leader. She holds a Ph. D. from the University of Louisville and has completed executive education programs.

As a non-traditional student and military veteran herself, Karen is personally dedicated to improving academic outcomes for adult, military, and other modern learners. She is a passionate advocate for validating students life and work experience to reduce the time and cost of degree completion.

She co-founded an Education Assessment System to streamline the process of awarding college credit for prior learning experience.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Prior Learning Assessment
A passionate advocate and innovator in PLA, she co-founded a company to help students get credit for life/work experience and reduce the cost and time to graduate.
AI in Education
She actively discusses the implementation of AI for student-centered design and mastery-based learning, while also considering its potential negative effects on student recall and brain activity.
Supporting Modern Learners
As a former non-traditional student and military veteran, she is personally and professionally committed to the success of adult, military, and other underserved student populations.

Media Appearances

Karen has no verified media appearances

Work History

11-2022
Chief Transformation Officer at Education Affiliates
5-2022 - 10-2022
Interim President at Salem University
10-2020
Co-Founder at Education Assessment System
10-2020 - 5-2022
Provost and VP at Salem University
10-2020 - 10-2021
Advisory Board at UPCEA, National Council for Online Education

Education

2019 - 2019
Executive Education from The Wharton School
2018 - 2018
Driving Value Through Business Acumen from INSEAD

More Information

Social Presence :

Prographics :

Exp : 30 Location : Westfield, Indiana, United States Job Level : Leadership Designation : Chief Transformation Officer at Education Affiliates
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Karen

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision making speed is somewhere in the middle.
  • Can Karen take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Karen

Personality Compatibility


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