Karen Fuller in

Karen Fuller

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Senior Director, Global Market Research at HomeAway.com
📍 Austin, Texas, United States

Karen Fuller is a seasoned market research executive with 30 years of experience leading global research for major brands like Expedia Group, Dell, and Reebok. She specializes in customer satisfaction, brand positioning, and product development, leveraging data to drive strategy. Karen holds an MBA from the University of Rochester and a BA from Bowdoin College.

Outside of her professional life, Karen is an accomplished endurance athlete and maintains strong ties to her alma mater, Bowdoin College, through an established family scholarship fund. She is based in Austin, Texas, and is a godmother to enough children to field a basketball team.

In 2012, Karen completed the 56-mile Comrades Marathon in South Africa.

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Experience
31 Years
Current Role
Senior Director, Global Market Research
Job Level
Senior
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics Karen cares about

Customer Satisfaction (CSat)
Has led and developed customer satisfaction tracking programs for over a decade at Expedia/Vrbo, focusing on turning data into actionable insights for marketing and product teams.
Global Research Strategy
Her career has focused on leading global market research, including market sizing, copy testing, and brand positioning for multinational corporations.
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Career

Work history

6-2008
Senior Director, Global Market Research
HomeAway.com
7-1998 - 10-2007
Director, Global Market Research
Dell Inc.
4-1996 - 7-1998
Director, Market Research
Reebok
7-1992 - 2-1995
Director, Research
Edison Schools
1989 - 1992
Associate
Analysis Group
In the press

Media appearances

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Education
BA
Bowdoin College
MBA
University of Rochester - Simon Business School
Social presence
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Behavioral profile

DISC profile (public)

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