Karen Fuller

Energizer
DISC Type : I

Senior Director, Global Market Research at HomeAway.com

Austin, Texas, United States

Overview

Karen Fuller is a seasoned market research executive with 30 years of experience leading global research for major brands like Expedia Group, Dell, and Reebok. She specializes in customer satisfaction, brand positioning, and product development, leveraging data to drive strategy. Karen holds an MBA from the University of Rochester and a BA from Bowdoin College.

Outside of her professional life, Karen is an accomplished endurance athlete and maintains strong ties to her alma mater, Bowdoin College, through an established family scholarship fund. She is based in Austin, Texas, and is a godmother to enough children to field a basketball team.

In 2012, Karen completed the 56-mile Comrades Marathon in South Africa.

Personality Overview

Relationship Oriented

Believer

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Customer Satisfaction (CSat)
Has led and developed customer satisfaction tracking programs for over a decade at Expedia/Vrbo, focusing on turning data into actionable insights for marketing and product teams.
Global Research Strategy
Her career has focused on leading global market research, including market sizing, copy testing, and brand positioning for multinational corporations.
Vacation Rental Market
Her long tenure at HomeAway, Vrbo, and parent company Expedia Group indicates deep expertise in the trends and consumer behavior shaping the vacation rental industry.

Media Appearances

Karen has no verified media appearances

Work History

6-2008
Senior Director, Global Market Research at HomeAway.com
7-1998 - 10-2007
Director, Global Market Research at Dell Inc.
4-1996 - 7-1998
Director, Market Research at Reebok
7-1992 - 2-1995
Director, Research at Edison Schools
1989 - 1992
Associate at Analysis Group

Education

BA from Bowdoin College
MBA from University of Rochester - Simon Business School

More Information

Social Presence :

Prographics :

Exp : 31 Location : Austin, Texas, United States Job Level : Senior Designation : Senior Director, Global Market Research at HomeAway.com
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Karen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Karen take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Karen

Personality Compatibility


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