Karen (MacIsaac) Oboy

Wildcard
DISC Type : cis

Director of Marketing at Ogden Murphy Wallace

Seattle, Washington, United States

Overview

Karen has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

3-2022
Director of Marketing at Ogden Murphy Wallace
1-2016 - 2-2022
Sales & Marketing Manager at meori, Inc.
Marketing Director at CBS Radio
Marketing and Events Manager at Seafair

Education

9-1988 - 5-1990
Bachelor of Arts - BA from University of San Diego
9-1986 - 6-1988
Education details unavailable from Seattle University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director of Marketing at Ogden Murphy Wallace
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Karen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Karen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Karen

Personality Compatibility


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