Karen McGinn

Enthusiast
DISC Type : i

Director Of Commercial Strategy at Brakes UK

Manchester Area, United Kingdom

Overview

Karen is the Director of Commercial Strategy at Brakes UK, a creative sales and marketing professional with expertise across the food service and retail industries. People who have worked with her describe her as creative and straight-talking, with a serious "can-do" attitude and a clear vision.


As a guest on a wholesale industry podcast, she discussed market trends and the importance of using data and insights to help independent businesses win.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Commercial Strategy
Her entire career progression at Brakes UK has been focused on commercial strategy, from Head of Strategy for the Independent Sector to her current Director role.
Food Service Growth
In a 2023 podcast, she detailed how Brakes UK helps its customers win by understanding market trends and providing data-driven support.
Career Development
She actively posts about roles on her team, highlighting them as fabulous opportunities for others to develop their skills in strategy, execution, and leadership.

Media Appearances

Karen has no verified media appearances

Work History

10-2021
Director Of Commercial Strategy at Brakes UK
9-2020 - 11-2021
Head of Commercial Strategy at Brakes UK
5-2017 - 9-2020
Head Of Strategy - Independent Sector at Brakes UK
4-2014 - 9-2020
Director of Retail Development at CPM UK
7-2013 - 4-2014
Business Unit Director - Business Development & Marketing at CPM UK

Education

Karen has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Director Of Commercial Strategy at Brakes UK
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Karen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Karen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Karen

Personality Compatibility


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