Karen Murchison

Observer
DISC Type : ci

Executive Director at Canadian Organic Growers

Charlottetown, Prince Edward Island, Canada

Overview

Karen Murchison is the Executive Director of Canadian Organic Growers, leveraging over two decades of leadership in agriculture, research, and policy. A professional agrologist with degrees from Dalhousie University and UPEI, she was instrumental in expanding organic acreage in PEI and developing strategies for carbon capture and agroforestry.

Residing in downtown Charlottetown, Karen is an avid volunteer for food-related community organizations. Her personal hobbies reflect her professional passions and include cooking, baking, and eating, alongside interests like mountain biking and Scrabble. She has three grown children.

Unique fact: Karen founded Inspired Farmers, where she developed an urban farming curriculum and installed a productive demonstration farm in a downtown core.

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Organic Sector Growth
Co-developed and advocates for a national "Organic Action Plan" to grow Canada's organic farming sector and strengthen its global competitiveness.
Sustainable Agriculture
Instrumental in developing comprehensive strategies for water use, carbon capture, and agroforestry to promote sustainable and regenerative farming practices.
Local Food Economies
A passionate advocate for local food systems, having launched a food distribution hub called "Growers Station" and created urban farming education programs.

Media Appearances

Karen has no verified media appearances

Work History

7-2023
Executive Director at Canadian Organic Growers
1-2016 - 7-2023
Research Agronomist at PEI Certified Organic Producers Cooperative
2-2012 - 7-2023
Founder and Educator at Inspired Farmers
7-2023
Independent Research Consultant at self employed
1-2013 - 3-2014
Sustainability Coordinator at City of Charlottetown

Education

1988 - 1993
BSc.(Agr.) from Dalhousie University
2009 - 2011
MBA from UPEI

More Information

Social Presence :

Prographics :

Exp : 12 Location : Charlottetown, Prince Edward Island, Canada Job Level : Senior Designation : Executive Director at Canadian Organic Growers
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Karen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Karen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Karen

Personality Compatibility


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