Karen Premo Napolitano in

Karen Premo Napolitano

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VP, Strategy and Operations at Cardlytics
📍 New York, New York, United States

Karen Premo Napolitano is the VP of Strategy and Operations at Cardlytics, specializing in driving growth for ad-driven businesses. Her expertise spans digital media, advanced advertising, data, and measurement. She holds an MBA from The Wharton School and is certified in data-driven planning by The Trade Desk.

Outside of her corporate roles, Karen has a strong interest in global cultures, having served as a Peace Corps volunteer in Lomé, Togo, West Africa. She also studied abroad in Aix-en-Provence, France, and focused on Western Europe and French during her Masters degree at The Lauder Institute.

Unique fact: Karen was the Co-President of Wharton Women in Business from 2004-2005.

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Current Role
VP, Strategy and Operations
Location
New York, New York, United States
Personality Overview

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Decision Approach
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Priorities

Topics Karen cares about

Advanced Advertising
Her experience at NBCUniversal and Univision, along with her certifications from The Trade Desk, highlight a deep focus on data-driven advertising and measurement.
Multicultural Media
Listed as a key area of subject matter expertise, likely honed during her tenure as a Senior Vice President at Univision Communications Inc.
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Career

Work history

4-2024 - 8-2025
VP, Strategy and Operations
Cardlytics
9-2021 - 3-2023
SVP, Ad Sales Strategy
NBCUniversal
9-2018 - 8-2021
Senior Vice President, Business Operations, Strategy & Advanced TV
Univision Communications Inc.
9-2012 - 8-2018
Vice President, Ad Sales Special Projects and Analytics
Univision Communications Inc.
3-2010 - 9-2012
Principal, Media & Entertainment Practice
Booz & Company
In the press

Media appearances

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Education
2003 - 2005
Master of Business Administration - MBA
The Wharton School
2003 - 2005
MA
The Lauder Institute - University of Pennsylvania
1994 - 1998
BA
University of Michigan
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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